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Onward Nation

America's best podcast for learning how today's top business owners Think, Act, & Achieve. Onward Nation is a five-day-a-week podcast hosted by Stephen Woessner, CEO of Predictive ROI. Business owners share the most influential lessons learned throughout their careers, including insights into their daily habits, their most vital priorities that have contributed to their business and personal success, and the most challenging time or situation that could have devastated or even ruined their businesses or careers. Business owners share their "recipes for success" including those systems they wish they had put into practice inside their business when first starting out. Each episode concludes with guests sharing two or three practical and tactical strategies they would recommend to brand new business owners in order to best ensure success in their new business and careers. Onward Nation provides business owners with the strategies and tactical step-by-step "recipe" that will help anyone make their business more systematic, predictable, measurable, and repeatable.
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Now displaying: March, 2021
Episode 997: The 3 Essentials to Authority, with Stephen Woessner 0
Mar 31, 2021

Stephen Woessner is the founder and CEO of Predictive ROI, a digital marketing agency, and the host of Onward Nation — a top-rated daily podcast for learning how today’s top business owners think, act, and achieve. Onward Nation is listened to in 120 countries around the world with over 28,000+ email subscribers.

Since the advent of the commercial Internet, Stephen has collected tens of thousands of data points that have given him the ability to identify what he calls the “8 Money Draining Mistakes” and the “8 Money Making Opportunities.” Darren Hardy, then-publisher of SUCCESS Magazine, interviewed Stephen to discuss how business owners can identify and fix the mistakes.

Stephen served in the United States Air Force, spent six years at the University of Wisconsin-La Crosse as a full-time academic staff member and taught digital marketing classes to small business owners throughout the state including the prestigious School of Business at UW-Madison, has owned five businesses, and is the author of three books, “The Small Business Owner’s Handbook to Search Engine Optimization”, “Increase Online Sales Through Viral Social Networking”, and “Profitable Podcasting.”

His digital marketing insights have been featured in Forbes.com, Entrepreneur.com, The Washington Post, and Inc. Magazine.

What you’ll learn about in this episode:

  • Stephen offers a high-level review of the “Sell With Authority” methodology outlined in the book of the same name he co-authored with Drew McLellan
  • How the research presented in the Edelman Trust Barometer illustrates that an audience trusts industry experts and people like them more than anyone else
  • What four key qualifications serve to make someone a true thought leader, and why each of these qualifications matter when creating your cornerstone content
  • The three steps to take to “plant your flag of authority” within your chosen niche and with build trust and credibility with your target audience
  • How “cobblestone content” can lead people back to your cornerstone content and down your sales funnel
  • How to find the real “golden nuggets” in your cornerstone content that can be sliced and diced into your cobblestone content
  • Stephen provides several real-world examples of slicing and dicing content and the power of cobblestone and cornerstone content in thought leadership
  • Why a weekly Q&A session can be a fantastic way to connect with your audience, and how content can interconnect and cross-promote to expand your reach
  • What other powerful and proven resources, tools and other content Predictive ROI has found useful in reaching out to their audience
  • Why low-pressure and no-pressure email content can turn out a surprising number of high-quality leads

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Episode 996: The importance of employer branding in recruitment, with Bryan Adams 0
Mar 24, 2021

Bryan Adams is the CEO and founder of Ph.Creative, recognized as one of the leading employer brand agencies in the world with clients such as Apple, American Airlines, GVC, and Blizzard Entertainment. Bryan is also a bestselling author, podcaster, creative strategist, and specialist speaker.

He is considered a prominent employer brand thought leader and his creative, unconventional and even controversial methodologies are said to regularly change the way people think about employer branding and EVP.

His presentation style is energetic, passionate, thought-provoking and interactive, so get ready to contribute and engage as he reflects on the importance of employer branding in recruitment.

What you’ll learn about in this episode:

  • How a negative experience working for someone else led Bryan to found Ph.Creative, and how he works to redefine the importance of employer branding in recruitment
  • How Ph.Creative does things differently by focusing on helping businesses attract great team members rather than attracting new clients
  • Why Bryan and his team realized that they needed to niche down to build their brand, plant their flag of expertise, and differentiate their company from their competitors
  • How employer branding helps attract top talent to Ph.Creative’s clients, and how the idea of focusing on employer branding helped Bryan define his business’s niche
  • Why Bryan realized that firing the clients that weren’t great fits for his team was a morale boost and improved their capacity to serve the clients they really wanted
  • Why it is important for your organization to hire not just based on whether someone can do the job, but hire based on whether they also fit your culture
  • Why the “harsh realities” of working at your company are how your team can find pride and achievement, and why you shouldn’t try to hide those realities from applicants
  • Why much of Ph.Creative’s work lies in educating the market on why their methods are so valuable, and how that translates into thought leadership that is changing the industry
  • How Ph.Creative’s “Give and Get” philosophy has served as a cornerstone of the work they do and an anchor point within their fairly narrow niche
  • How focusing on marketing to the “smallest viable audience” can allow you to dominate, own and transform your chosen niche

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Episode 995: Building business resilience, with Kim Ades 0
Mar 17, 2021

Kim Ades (pronounced add-iss) is the President and Founder of Frame of Mind Coaching™ and JournalEngine™ Software. Recognized as an expert in the area of thought mastery and mental toughness, Kim uses her unique philosophy and quirky coaching style to help business owners and leaders identify their personal blind spots and shift their thinking in order to yield extraordinary results. Author, speaker, entrepreneur, coach, and mom of five, Kim’s claim to fame is teaching her powerful Frame of Mind Coaching process to executives, entrepreneurs, and senior leaders world-wide.

What you’ll learn about in this episode:

  • How Kim has demonstrated the importance of building business resilience in her own coaching business by adapting to virtual coaching during the global pandemic
  • How the key to developing resilience is by letting go of struggles and leverage opportunities, and why the first step is to stabilize yourself
  • How Kim defines resilience, and why taking control of your mindset is an important aspect of resilience
  • What three-step process Kim coaches business owners and leaders through to stabilize themselves and become stronger leaders through adversity
  • Why Kim is focused on “doing fewer things but doing them extraordinarily well”, and what the process of working with Frame of Mind Coaching looks like
  • Why too many clients define their goals but then act in ways completely contrary to getting to those goals, and how Kim helps them realign their actions to their goals
  • What major coaching mistakes business owners often make, and why “being empathetic” isn’t the same as being understanding
  • Why too often business leaders focus on behaviors rather than on the beliefs that are driving those behaviors
  • Why, instead of offering instant solutions, you should work to empower your team to find their own solutions
  • Kim offers two questions you should write down and answer that can help you achieve greater clarity on your mindset and help you in building business resilience

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Episode 994: Validation communication, with Mary Shores 0
Mar 10, 2021

Mary Shores is an innovative collection agency owner, communication expert, and best-selling author who transforms people’s words to help them fall back in love with their work and their customers. Fifteen years ago, Mary discovered a game-changing formula to connect to your customers and clients. It all started with a Do-Not-Say List and grew into an entire strategy that will fix your relationships and grow your business.

What you’ll learn about in this episode:

  • What big changes Mary has experienced in her business and strategic thinking since her previous appearance in Onward Nation episode 781
  • How realizing the power of validation communication transformed Mary’s business and created profound opportunities
  • How the myriad challenges of 2020 showed us that transparency is a powerful and vital communication tool that builds brand trust and strengthens relationships
  • Why strong transparency is the first step in clearly defining and articulating your strategy to those outside your organization
  • Why the way we have been conditioned to speak is opposite to how we can actually create a real connection, and why we must learn to communicate differently
  • How neuroscience shows that validation communication is a powerful trust builder, and why validating feelings of the people you’re speaking with matters
  • Why the secret recipe of “validate, activate, integrate” can transform your relationships with your customers and anyone you interact with
  • How the global pandemic has presented a golden opportunity for Mary to teach other debt collection agencies how to communicate with greater empathy and understanding
  • What words appear on Mary’s “Do-Not-Say List” in her debt collection business, and why those particular words are banned
  • Why now is the ideal time to experience exponential growth in your business and career through the extraordinary power of collaboration

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Episode 993: Owning a business and buying a house, with Steve and Lauren Mernick 0
Mar 3, 2021

Steve and Lauren are the founders of Home On Your Terms and are based in eastern Connecticut. Steve serves as the company’s Acquisitions Director and loves crafting up creative solutions for sellers, while Lauren works as Sales Director and enjoys helping deserving buyers achieve their goal of home ownership. When not working on their own business, they are mentoring other investors who wish to learn the terms of the niche of real estate.

In their free time, they are with their two young children and two dogs. Steve can also be considered a Cornhole connoisseur, so you may find him outside perfecting his form. Lauren is a huge fan of “The Office,” so she may or may not quote some of her favorite lines while on a call with you.

What you’ll learn about in this episode:

  • How Lauren and Steve work to help business owners buy or sell homes through their “terms deals”, and how they’ve brought their background experiences into their work
  • Why owning a business and buying a house presents unique challenges that make it harder to qualify for a traditional mortgage, and how terms deals can be the ideal solution
  • How terms deals, which have been around since the 1800s, are often an overlooked niche within real estate, and how these deals provide alternate solutions to big problems
  • Why a terms deal can help a business owner quickly sell a home and get out from under the obligations to that property, freeing funds that can be put back into the business
  • Why a terms deal is the ideal way to sell for someone with little-to-no equity in their home, or for someone who wants or needs greater monthly cash flow
  • Why these deals can be a great way to avoid high real estate agent fees and guarantee that you can put the full equity of your home in your pocket
  • Why Lauren and Steve specialize in creative solutions to meet the needs of both buyers and sellers, and why flexibility is a key feature of terms deals
  • Steve and Lauren walk through the process from start to finish and offer example deals to illustrate how terms deals can result in more money for the seller
  • How a part of the buyer process involves a pre-qualification check and a thorough credit repair process if necessary to get them mortgage-ready
  • Why Lauren and Steve feel passionately about helping connect buyers and sellers who have unique challenges and finding mutually beneficial solutions

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