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Onward Nation

America's best podcast for learning how today's top business owners Think, Act, & Achieve. Onward Nation is a five-day-a-week podcast hosted by Stephen Woessner, CEO of Predictive ROI. Business owners share the most influential lessons learned throughout their careers, including insights into their daily habits, their most vital priorities that have contributed to their business and personal success, and the most challenging time or situation that could have devastated or even ruined their businesses or careers. Business owners share their "recipes for success" including those systems they wish they had put into practice inside their business when first starting out. Each episode concludes with guests sharing two or three practical and tactical strategies they would recommend to brand new business owners in order to best ensure success in their new business and careers. Onward Nation provides business owners with the strategies and tactical step-by-step "recipe" that will help anyone make their business more systematic, predictable, measurable, and repeatable.
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Now displaying: June, 2020
Jun 26, 2020

Stacey Kehoe has worked in digital marketing and brand development for the last ten years. She is also a podcast host and chief editor of the small business magazine, The Vault, which has gained her countless media features and award nominations. Since establishing her first business, Brandlective Communications Ltd in 2012, Stacey has built over 500 websites, brands, and marketing campaigns.

As a highly-sought-after expert, social media trainer, and speaker, Stacey has developed the one-of-a-kind Gamechanger Six-Step Digital Marketing Methodology after being approached by client after client who were dissatisfied with other agencies. She published this methodology in her newest book ‘Get Online: 6 Simple Steps to Launching a Digital Marketing Strategy For the Non-Tech Savvy’. The method also forms a core part of Brandlectives services, facilitating campaign development and enhancing the speed at which its clients gain stellar results.

Stacey believes those with an entrepreneurial spirit should have the resources to rise above the noise, stand out from the crowd, and show their audience who they really are. These beliefs tie-in with her commitment to equality. She currently leads a movement called #1MillionDays: an initiative to reduce inequality through social, economic, and political inclusion of all people.

Originally from New Zealand, Stacey lives in London. She loves to travel and spend time with her family and friends.

What you will learn from this episode:

  • How Stacey and her team at Brandlective Communications launched their #1MillionDays initiative to align their agency with the UN’s global goals
  • How Stacey’s own experiences with inequalities after moving from New Zealand to the United Kingdom in 2006 informs her passion for reducing inequality
  • What global projects Brandlective has become involved with, and how they have aligned their efforts with their work
  • How Stacey and her team traveled to some of the destinations they have been supporting to meet the organizations on the ground, and why taking the team with her matters
  • Why Brandlective doesn’t reveal their efforts as part of their marketing strategy but rather discusses their social work with clients in their welcome packet
  • How the #1MillionDays initiative and Brandlective’s global efforts have had an impact on the company’s culture
  • How the team at Brandlective have managed to navigate the challenge of the global pandemic, and how they have worked to support their clients through the crisis
  • What digital strategies and key advice Stacey would offer to business leaders, and why identifying and reaching out to your ideal client is key
  • Why identifying the problems and pain points your ideal prospects are experiencing and then creating content to help solve those problems can be powerful
  • Why Stacey recommends focusing on four key types of content: visual (video/graphics), audible (podcast/audio snippets), written (blogs/articles), and actionable (interactive)

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Jun 24, 2020

Craig Cody is a Certified Tax Coach and the owner of the New York City based accounting firm, Craig Cody & Company. Craig belongs to a select group of tax practitioners who’ve undergone extensive training and continued education on various tax planning techniques and strategies. Craig is passionate about helping business owners understand the difference between tax planning — and tax paying — by helping them save significant money. Craig is also the co-author of the Amazon bestseller, “Secrets of a Tax Free Life.”

What you will learn from this episode:

  • How the Paycheck Protection Program (PPP) loan has changed recently, and what you need to know about the program
  • What further changes Craig anticipates the government making to the PPP loan and forgiveness requirements
  • How the government has created new options for partnership business that could result in those businesses getting still more money
  • How to reach out to Craig if you have any other questions or need clarification on these new changes
  • Why additional money for business partners may not have any cap, starting at around $40,000 for the first partner and going up
  • Why Craig sees the Economic Injury Disaster Loan (EIDL) as “cheap insurance” to help protect against whatever may happen in the near future
  • What changes Craig believes might happen to the EIDL, and why it is taking a while for small businesses to get approved for EIDL
  • How the use of the EIDL funds can potentially increase your business tax liability due to the use of EIDL funds cutting into your tax deductions
  • How many of Craig’s clients are operating under business-as-usual with relatively minor changes, with the exception of restaurants which are still struggling
  • How to access Craig’s free course “The Five Simple Ways to Save Thousands on Taxes and How Business Owners Can Start Today”

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Jun 19, 2020

Greg Dickerson is a serial entrepreneur, real estate developer, coach, and mentor. Over the past 20 years, he has bought, developed, and sold over $200 million in real estate, built and renovated hundreds of custom homes and commercial buildings, and started 12 different companies from the ground up. Greg currently coaches some of the top entrepreneurs, real estate investors and syndicators in the industry today.

What you will learn from this episode:

  • How Greg has always had big entrepreneurial ideas starting from a very young age, and how he found his way into construction and then real estate development
  • How Greg built a $30 million real estate development business in just seven short years, and what key lessons he learned during that period of building and scaling
  • Why leading, delegating, motivating, effective marketing, and a focus on developing his employees have been critical components of Greg’s success
  • How Greg “leads by numbers,” relying on KPIs to measure progress throughout the organization to ensure that the company is always moving the needle
  • Why Greg sees his thought leadership efforts as a naturally occurring, organic extension of his business leadership
  • How Greg has broken into thought leadership and content creation, and what important lessons he has learned about creating a competitive business edge
  • Why being generous with your expertise can position yourself as an authority that your audience knows, likes and trusts
  • What benefits Greg has received from his thought leadership efforts, and how he is building out his platform
  • Why Greg tackles each day with intentionality and immediacy, and why a sense of urgency is vital for business leadership
  • How developing yourself as a leader and understanding the people around you can help you improve your interactions with them

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Jun 17, 2020

Sara Taylor earned a master’s degree in Diversity and Organizational Development from the University of Minnesota. She served as a leadership and diversity specialist at the University of Minnesota for five years and as director of diversity and inclusion for Ramsey County, Minnesota for three years.

Sara is the founder and president of deepSEE Consulting and has worked with companies as large as Coca-Cola, General Mills, 3M Company, AARP, and numerous others. She has a new book, “Filter Shift: How Effective People See the World,” that explores how our unconscious is actually making choices and decisions for us, all without our knowing — and how to change that.

What you will learn from this episode:

  • How Sara’s own experience as a white woman in a mixed-race family has helped drive her passion for diversity, equity, and inclusion
  • Why Sara created a recent episode of her podcast around what she wishes she had known earlier about racial injustice, in an effort to process her own pain
  • Why Sara struggled with some of her own stories, and why we as humans naturally hold onto our pain and trauma
  • Sara shares an exchange she had with another small business owner that led to racist comments directed at her husband
  • How microaggressions can build up over time to create painful traumas that have lasting repercussions in our lives
  • How an episode of John Quiñones’s “What Would You Do” series titled “The Bike Thief” highlights how we all experience the world differently
  • Sara shares some of the shocking disparities and inequities that people of color experience in the United States
  • How our societal systems have created these inequities and have done exactly what they were designed to do
  • Why “equality” and “equity” aren’t the same thing, and why we should be pursuing equity, not equality
  • Sara explains and defines cultural competence, and she shares the five distinct stages of cultural competence
  • What steps business owners can take to create a more diverse, equitable, and inclusive workplace within their organizations

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Jun 12, 2020

Brian Gill is a computer scientist, entrepreneur, and angel investor. Brian currently serves as Chairman of Gillware, which provides cyber risk assessments, data recovery, incident response, and digital forensics services. He is a co-founder of Phoenix Nuclear Labs and served on PNLs board from inception to when it decided to spin-off SHINE Medical Technologies. Those two companies have raised over 100 million dollars of venture capital and employ hundreds of people in Wisconsin.

What you will learn from this episode:

  • How Brian first began a successful data recovery business before getting involved in funding nuclear science technology research
  • How the rise in ransomware attacks has helped position Brian’s data recovery business as an industry specialist spinoff of the main business
  • How ransomware works, how criminals can gain access to your network, and how “social engineering” scams are the keys they use to get in
  • How criminals will encrypt all the data in your network and then blackmail you into paying large sums of money to release your own data
  • Why many of these criminals work for state-sponsored criminal syndicates and aren’t even breaking the law in their local jurisdiction
  • Why too many business owners are reticent to spend money on security systems, leaving their businesses vulnerable in ways they may not even understand
  • How investing into your data security now can help you stave off or minimize costly financial disasters later
  • Brian shares some of the early challenges he encountered and mistakes he made and discusses the key lessons he learned
  • Why choosing your investment partners to raise capital for your business is vital, and why the right investors can bring more than just money to the table
  • How Brian uses both internal and external marketing and thought leadership as a powerful way to repurpose content and connect with existing and new audiences

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Jun 10, 2020

Darren Virassammy is the Co-Founder and Chief Operating Officer of 34 Strong, a team that believes everyone deserves a great place to work and that any workplace can be great. A leading expert in the global employee engagement community, the 34 Strong team leverages the Strengths-Based approach to human development to create massive shifts within organizations, both culturally and on the bottom line. He and his team have created sustainable change in small microbusinesses, all the way up to large organizational teams at the FDA, Bank of America, American Licorice, and The California Department of Public Health. Recently, Darren has served as keynote for Hitachi Global Women’s Conference, The Rotary World Peace Conference, The Professional Grounds Management Society, and Author Mike Michalowicz Profit Con (where he also closed down the conference by performing a solo bass guitar piece he composed titled Metamorphosis as a tribute to the journey of entrepreneurs) Darren’s 34 Strong Business partner, Brandon Miller is the co-author (with his wife Analyn Miller) of a Strengths-Based Parenting book titled: Play to Their Strengths due out in July of 2019.

What you will learn from this episode:

  • How a transformational moment with his young daughter awoke Darren to his own potential and forced him to reevaluate his life and goals
  • Why Darren’s personal experiences feeling simultaneously engaged and disengaged between two different jobs helped to inform his work today
  • Why Darren chose to name his company 34 Strong after being inspired by Gallup’s Clifton StrengthsFinder 2.0
  • Why business owners too often minimize or devalue the power of their own strengths, and why leaning into your top strengths is the key to success
  • Why as much as 70% of an employee’s level of engagement or disengagement is tied to their manager
  • Why 82% of promotions into management roles are based on technical skills and tenure but neglect the importance of talent and training
  • Why playing to your strengths and managing around your weaknesses can help improve engagement across your organization
  • How Darren’s “Grind, Greatness, Genius” cycle can help you identify your strengths and weaknesses and determine where to focus your time
  • What key lesson Darren learned from a Grammy award-winning bass musician mentor that can be applied to daily habits within your business
  • Why joining a mastermind group can be a powerful resource to give you a fresh perspective on your business

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Jun 5, 2020

Gideon Shalwick is a serial entrepreneur who’s been creating content in the online video space for over a decade. His entrepreneurial journey started about a decade ago, when he felt unfulfilled in his career. He had a wonderful job in New Zealand, but felt that something was “off.” After leaving his job to work for himself, Gideon and his wife decided to start over, and on a whim they moved from New Zealand to Australia. With this fresh start, they found a renewed energy to focus on their life as an entrepreneurial family.

After learning a few lessons from The Entrepreneurial School of Hard Knocks, Gideon found his niche in video marketing. He honed in on his passion for video content creation, learning all he could about leveraging exceptional video content to reach the right audience in today’s increasingly-noisy digital world. Since then, Gideon has kept his finger on the pulse when it comes to trends in social media and content marketing, and he knows how crucial it is for brands to connect and engage with their online communities through video.

When Gideon realized that 85% of viewers watch video content on silent mode, he realized the importance of captions — and not just native captions, but real, personalized captions that add value to video content. So he launched Splasheo, a video captioning service where his team of real people manually transcribe the videos of brands and influencers, and burn those captions directly into the video using engaging layouts. Because of the human touch, the result is exceptional: appealing videos, free of distracting typos/grammatical errors, to help engage your audience and make an impact.

What you will learn from this episode:

  • How Gideon’s entrepreneurial journey began by being stuck in a job that wasn’t making him happy, and how he and his wife decided to immigrate to Australia and start a business
  • How writing a successful book taught Gideon the importance of learning to run a business, and how chance and good fortune led him to beginning his work in the video space
  • Why video is a unique and empowering medium that allows people to share their message like never before in history
  • What issues Gideon recognizes that often holds business owners back from making the jump to video, and why great video content is about authentic messages and connections
  • Why Gideon believes we are all motivated by four core drivers: connections to others, feeling significant, the need for freedom, and feeling in control
  • How Gideon and his team built the four core drivers into their business model, and why helping clients build significance is the company’s main focus
  • How Gideon’s realization that 85% of viewers watch video content with the sound off was important for the success of Splasheo
  • How Splasheo users have seen significant gains in their engagement statistics by adding captions to their video content
  • Why video captions trigger mental images in viewers, adding an entirely new level of visual element to viewers’ experience
  • How video content can be sliced and diced and repurposed for many different uses, and why creating video content is easier than it might seem

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Jun 3, 2020

Paul Jarvis is a writer and designer who has had his own company of one for the last two decades. His latest book, Company of One, explores why bigger isn’t always better in business.

He’s worked with professional athletes like Steve Nash and Shaquille O’Neal, corporate giants like Microsoft and Mercedes-Benz, and entrepreneurs with online empires like Danielle LaPorte and Marie Forleo.

Currently, he teaches popular online courses taken by over 14,00 students, hosts several podcasts, and develops small but mighty software solutions.

What you will learn from this episode:

  • How Paul’s career started in boutique web design before shifting to creating products like books, courses, and software
  • How Paul made the transition between web design and thought leadership over the course of 2 1/2 years
  • Why giving up working with long term clients was challenging for Paul, and how he realized that the changing nature of his business required saying goodbye
  • How the first product Paul decided to offer was a cookbook that did surprisingly well in sales, helping him enter the product lane
  • How Paul listens to his established audience and then designs products such as courses that answer their questions and address their needs and problems
  • How Paul was able to use response data from his mailing list to prove the value of his book Company of One to a publisher
  • What key concepts Paul’s book shares with readers about why “growth for the sake of growth” isn’t always the best way to run a business
  • Why up to 70% of businesses fail because they can’t sustain the resources they need for their own rapid growth
  • Why prioritizing growth can often cause you to make poor decisions for the long term health of your business
  • Why every business has an “organic size” that they need to be to operate, and why staying at the organic size of your business is critically important

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