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Onward Nation

America's best podcast for learning how today's top business owners Think, Act, & Achieve. Onward Nation is a five-day-a-week podcast hosted by Stephen Woessner, CEO of Predictive ROI. Business owners share the most influential lessons learned throughout their careers, including insights into their daily habits, their most vital priorities that have contributed to their business and personal success, and the most challenging time or situation that could have devastated or even ruined their businesses or careers. Business owners share their "recipes for success" including those systems they wish they had put into practice inside their business when first starting out. Each episode concludes with guests sharing two or three practical and tactical strategies they would recommend to brand new business owners in order to best ensure success in their new business and careers. Onward Nation provides business owners with the strategies and tactical step-by-step "recipe" that will help anyone make their business more systematic, predictable, measurable, and repeatable.
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Now displaying: September, 2019
Sep 25, 2019

JT McCormick is the President and CEO of Scribe Media, a publishing company that’s created an entirely new way for you to write a book. The company has worked with nearly 1,000 authors and was recently ranked in their category as the #2 best company to work for in Austin and #4 in their category for all of Texas. JT is also the author of “I Got There: How I Overcame Racism, Poverty, and Abuse to Achieve the American Dream.”

What you will learn from this episode:

  • How JT grew his startup from 6 employees to 50 without any outside money
  • Why JT’s company culture has been lauded and celebrated by outside sources and how to build this kind of culture
  • The values and principles of JT’s company and how the employees live those out
  • The three rules JT lives by as a CEO
  • Why 90% of salespeople suck – and how they can be better
  • JT’s personal and professional definitions of success
  • What JT looks for in employees that will make them a great fit in his “tribe”

Resources:

Sep 18, 2019

Stephen is the founder and CEO of Predictive ROI, a digital marketing agency, and the host of Onward Nation — a top-rated daily podcast for learning how today’s top business owners think, act and achieve. Onward Nation is listened to in 120 countries around the world.

Stephen is the author of three books, including the #1 bestseller, “Profitable Podcasting,” and his digital marketing insights have been featured in Forbes.com, Entrepreneur.com, The Washington Post, and Inc. Magazine.

Sep 11, 2019

After graduating from Clemson University, Scott Fogleman began his career in advertising sales at The Wall Street Journal, followed most recently by a successful sales career with SYNNEX Corporation managing the Google Brand inclusive of Chrome Education.

Scott’s passion for higher education began during his time with Clemson’s Undergraduate Student Government and as a member of President’s Cabinet. At Up&Up, he leads the East Sales Region with a mission to impact change by bringing strong, positive, executable campaigns to his clients and their constituents.

Allison Lanier’s curiosity for the sales process began as a teenager while working in the retail environment. Years later, she graduated cum laude from the University of South Carolina, Aiken Campus and quickly realized her excitement for sales had developed into a true passion.

As a Business Development Manager for Up&Up, Allison brings her experience in sales leadership and execution from past employers such as Verizon Wireless and PepsiCo. At Up&Up, she uses her passion for people to create a positive, effective, and rewarding campaign experience for the West Sales Region.

What you will learn from this episode:

  • Why defining and focusing on a niche is far more important than serving everybody and how doing so can help your agency find the right clients
  • How society is changing the value of education and how that affects messaging to prospective students
  • How asking the tough questions and challenging your clients can uncover the real issues and real solutions
  • What a client’s “authentic self” is, how to discover it and why learning it can improve marketing efforts for the long term
  • What Allison and Scott think are the most relevant skills for business owners to develop and grow their businesses
  • Scott’s best advice for transparency and personal growth for business owners
  • How to cope with hearing “no” and use it to empower you

Resources:

Sep 4, 2019

While trekking through the Himalayas, the Andes and the Alps; while camping in the Arctic Circle and living on a houseboat in Kashmir, India, Bill Cates built and sold two successful publishing companies. For the past 25 years, his mission has been helping professional service companies grow through referrals, introductions, and other relationship marketing strategies. Bill Cates has spoken to over 350,000 professionals worldwide and has trained over 70,000 in his system. You will gain a proven process to enhance client engagement and leverage that engagement into quality introductions that result in new clients.

What you will learn from this episode:

  • Why Bill believes having satisfied clients isn’t enough to generate more client referrals and how reinforcing your value can grow your client base
  • The importance of creating a strong, precise message to attract more people to your business, rather than casting a wide net
  • What a “right fit client” is, how to spot them and how to attract them to create joy and profit for you and your business
  • The neuroscience of relevance and how to apply its principles to interactions with all kinds of clients
  • How marketing your company in a “compelevant” way keeps clients interested and engaged
  • The most crucial emotional skills required to connect with your new clients and keep them coming back
  • Balancing the use of analysis and emotional connection to cover a variety of clients across industries
  • One of the keys to switching referral growth for your business from incremental to exponential
  • Recognizing what Bill says is one of the biggest obstacles to growing your business

Resources:

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