Emily Hirsh is an industry-leading Facebook ad manager and sales funnel strategist who has built an expert team of top-level professionals to help entrepreneurs grow their businesses using proven social media sales strategies and creativity that converts.
Gary Melling is the President and CEO of Acquired Insights, which is an artificial intelligence and machine learning company bringing new and disruptive, cross-industry, cross-functional solutions to market. His expertise has been referenced by organizations and clients such as NASA and the US Federal Reserve Bank. Gary has over 40-years of experience working in classified military defense systems, global enterprise management consulting, corporate transformations and turnarounds, business systems integration, and predictive analytics.
Mike Banks is the COO of Fund & Grow, providing financial and strategic advisory services to business owners and real estate investors. They help their clients obtain unsecured funding with creative 0% interest business credit lines. Fund & Grow handles all of the time-consuming work of establishing and building business credit for their clients, including developing new financial relationships, as well as structuring all legal agreements and authorizations required before beginning the credit building process.
Our special encore guest today is Justin Copie. Justin is the CEO of Innovative Solutions and is leading a bold move forward — instilling growth in employees and inspiring change well beyond the four walls of Innovative. Yes…the 80 people working at Innovative don’t work for him — he works for them. As CEO and leader, Justin provides safety and direction, safety in voicing opinions, trying new things, failing, and direction in where to go on the path to success. Now…you may remember Justin and the wisdom he shared during Episode 584 of Onward Nation. If you haven’t listened to, studied, and applied all he shared during his previous interview…I highly encourage you to add Episode 584 to your list of vital priorities.
Dr. Larry Senn is a pioneer in the field of corporate culture, having conducted the world’s first research on corporate culture in 1970. As chairman and founder of Senn Delaney, a global transformational and culture-shaping organization, Larry has been on a mission to make “culture shaping” an everyday practice of companies around the world. Larry is also the best-selling author of several books, including, 21st Century Leadership, Winning Team Winning Cultures, and most recently The Mood Elevator.
Danny Schuman is a writer, marketer, entrepreneur, and president of the marketing consultancy, Twist, which specializes in brand marketing as well as product and service innovation. Before starting Twist, Danny wrote and directed marketing campaigns that helped build iconic brands like Quaker Oatmeal, Coors Light, and Gatorade. His bestselling book “The Worst Business Model in the World: A New Kind of Guide for a New Kind of Entrepreneur” is available on Amazon.
Jared Nichols is a futurist, advisor, and faculty member at the University of Tennessee’s Haslam College of Business, in Graduate and Executive Education. He is the founder of The Foresight Academy where he teaches leaders, teams, and individuals, how to think like futurists so they can create the best future possible, for themselves and the people they serve. Jared is sought out by leaders, organizations, and entrepreneurs to help them identify how emerging trends in technology, media, business, and public policy, may fundamentally change society and shape the future.
Sue Hawkes helps CEOs and their leadership teams succeed. As a bestselling author, keynote speaker, and globally recognized, award-winning seminar leader, she brings over 25-years of experience to her clients. She is CEO of YESS!, founder of Ideal Coaching international, Inc., and has designed and delivered programs for thousands of people. Her most recent book, Chasing Perfection: Shatter the Illusion, Minimize Self-Doubt, & Maximize Success, is available now.
Dr. Alice Loy is the co-founder & CEO of Creative Startups. She has over 20 years of experience working with entrepreneurs in the creative industries. Widely considered a leading authority on entrepreneurship in the creative economy, Alice built the Creative Startups Accelerator with a vision for catalyzing high growth company formation in the under-served creative economy. Today the accelerator operates on four continents serving over 50 creative companies each year. Alice also co-authored the book, Creative Economy Entrepreneurs: From Startup to Success.
Bianca Caban is Director of Partnerships and Business Development at Republic, a platform that connects tech startups and blockchain projects with retail investors from around the world. Prior to Republic, she worked on Wall Street for five years and also founded a consultancy, Tai — eeno Capital, where she worked with various entities on new fund infrastructure and business development. Bianca is a member of the World Economic Forum Global Shapers and the Milken Institute Young Leaders Circle.
Fernando Schiantarelli is an entrepreneur, TV and radio producer and creator of “Cómo Lo Hizo”, which translates to “How did they make it?” — a podcast that focuses on helping Latino entrepreneurs in co-production with iHeart Radio in Los Angeles.
Good Morning — I’m Stephen Woessner, CEO of Predictive ROI and your host for Onward Nation. I’m excited to share the lessons and the insights of today’s episode with you — but before I do that — I wanted to take you behind the curtain to share some additional context with you around why I have been focusing my last several solocasts as well as my weekly videos on YouTube around the Trojan Horse of Sales Strategy.
My decision to do this has been based on several recent conversations with business owners who are also avid Onward Nation listeners. Each of them took the time to walk me through why they thought it would be helpful if I broke down the Trojan Horse strategy into granular steps…into more detail…and…why it would be helpful if I connected it back to the actual Trojan Horse story so the strategic metaphor that I am making when I say “Your Trojan Horse of Sales” could be better established.
To say that I was grateful for their feedback is a major understatement. I say often how much I value your feedback because it helps us get better each and every day…and here is a perfect example where Onward Nation listeners reached out to me — said hey — could we talk about this — and then they showed me how my team and I could get better. So thank you, Nancy — thank you, Bill — if you’re listening — I appreciate you so very much.
With that said…we are going to take a deep dive into what has been the best biz dev strategy for Predictive ROI — and as you might have guessed based on what I just shared with you — it is the Trojan Horse of Sales. And I am going to walk you through the strategy in two different ways.
First — I am going to share the highlights of the Trojan Horse story so we can get a solid foundation around why the story is, in my opinion, an excellent metaphor to the ideal sales strategy.
Second — I’m going to insert into this solocast the interview where I was a guest on Take the Lead Radio, hosted by Dr. Diane Hamilton. And you may remember Diane from Episode 505 of Onward Nation. After being my guest — Diane invited me to be her guest — and we talked through a number of topics including how the Trojan Horse of Sales Strategy can be helpful to business owners. More specifically, Diane asked me to share…
Full show notes here: https://predictiveroi.com/podcasts/stephen-woessner-solocast-episode-82
Shannon Miles is the CEO and Co-founder of BELAY, a staffing company serving businesses all over the U.S. Without an office, BELAY has graced the Inc. 5000 list four times — and four years in a row — and was awarded the number one spot in Entrepreneur Magazine’s Best Company Culture. Shannon’s new book The Third Option: Why a Woman Doesn’t Have to Choose Between a Career and Family, but Can Actually Have Both and Succeed is available now.
Our special encore guest today is Jody Steinhauer. Jody is the Founder, President and CBO (Chief Bargain Officer) of the Bargains Group — an award-winning discount wholesale and promotional products company. She is also the founder of Engage and Change — a national charity focusing on “good people working together for the good of people.” — and Kits for a Cause, a social enterprise that helps companies make a positive impact in their communities. Now…you may remember Jody and the wisdom she shared during Episodes 20 and 364. If you haven’t listened to, studied, and applied all she shared during her two previous interviews…I highly encourage you to add Episodes 20 and 364 to your list of vital priorities.