Onward Nation

America's best podcast for learning how today's top business owners Think, Act, & Achieve. Onward Nation is a five-day-a-week podcast hosted by Stephen Woessner, CEO of Predictive ROI. Business owners share the most influential lessons learned throughout their careers, including insights into their daily habits, their most vital priorities that have contributed to their business and personal success, and the most challenging time or situation that could have devastated or even ruined their businesses or careers. Business owners share their "recipes for success" including those systems they wish they had put into practice inside their business when first starting out. Each episode concludes with guests sharing two or three practical and tactical strategies they would recommend to brand new business owners in order to best ensure success in their new business and careers. Onward Nation provides business owners with the strategies and tactical step-by-step "recipe" that will help anyone make their business more systematic, predictable, measurable, and repeatable.
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Now displaying: July, 2018
Jul 30, 2018

Jay Owen is the Founder and CEO of Design Extensions, a digital agency he started at the age of 17 — while still in high school — and continues to run today. His goal is to help businesses grow online, become more efficient through online marketing, and to create a better image and brand for themselves and their companies. Jay is also the host of the “Building a Business That Lasts” podcast, where he interviews other business owners who have over 10-years of experience and want to share their stories to help others.

What you'll learn about in this episode:

  • Why supportive relationships are so critical to long term success
  • How building constraints into your calendar can help you create freedom
  • Why you need to be producing cornerstone content
  • Taking what you learn from the books that you read and applying it in your life
  • Why it’s so important as a business owner to take the time to disconnect
  • Why you need to build your business to sell
  • How relationship development extends into every area of your business
  • Why you need to find a way to develop recurring revenue
  • The value that comes from having tactical business education
  • Why you need to ask yourself “How can I do that better next time?”

Ways to contact Jay:

Jul 27, 2018

Greg Gray is the Founder and CEO of Gray Solutions where he is a leadership and business consultant. He has a background in lean methods, project management, strategic planning, business development, operations management, and human capital. Greg and his team specialize in providing mentoring, training, and coaching to people and organizations in the industries of agriculture, manufacturing, franchising, biotechnology, textiles, services, insurance, and network marketing. He is also the host of the new podcast, “Business Owner Freedom.”

What you'll learn about in this episode:

  • Why we’re going to see a lot more consolidation in certain industries
  • Why small business owners are craving tools and resources that larger corporations have had for a long time
  • The story behind why Greg titled his podcast “Business Owner Freedom” and how he curates content around that topic
  • Why a lot of business owners are “accidental” business owners
  • Common obstacles that many business owners face when trying to get to the next level
  • How to create a more sellable business and why you need to consider your business as an asset
  • Why it’s critical to master your own blind spots
  • The value that comes from working with an executive coach
  • Why you should never try to mimic what someone else is doing, but rather be the best version of YOU
  • The importance of having a marketing system in place for your business

Ways to contact Greg:

Jul 25, 2018

Jordan Harbinger has always had an affinity for social influence, interpersonal dynamics, and social engineering...helping private companies test the security of their communications systems. He then spent several years abroad in Europe and the developing world, including South America, Eastern Europe, and the Middle East, and speaks several languages. He has also traveled through war-zones and been kidnapped...twice. He’ll tell you...the only reason he’s still alive is because of his ability to talk his way into...and out of...just about any type of situation.

What you'll learn about in this episode:

  • How Jordan got started in decoding human behavior
  • The power of getting people to know, like and trust you and how that can be your competitive advantage
  • How doing good things for other people will help get you what you want
  • Why body language and non-verbal communication skills matter
  • How Jordan’s podcast, The Jordan Harbinger Show, got its start
  • The benefits of being insatiably curious
  • How to improve your social dynamic skill set
  • Why it’s important to focus on outreach networking and re-engaging with old connections
  • The one area of your business where you can’t make up for lost time
  • How to increase the rate of reply to an email

Ways to contact Jordan:

Jul 23, 2018

Tom Kulzer is the founder and CEO at AWeber, a leading small business email marketing software, where he is actively involved in the company's strategic direction, growth, and evolution. Over the company's 20-year history, Tom has nurtured it from a small start-up to a robust organization serving over 100,000 customers, all without public or venture funding. He laid the foundation for AWeber while working at a computer hardware firm in the mid-90s where he realized sales prospects were falling through the cracks due to the lack of proper follow up. By automating the delivery of personalized follow-up emails to prospects, company-wide sales skyrocketed, and sales associates had additional time to spend pursuing new prospects.

What you'll learn about in this episode:

  • Reinventing yourself and your team as it grows
  • Why you should focus on creating remarkable experiences
  • Looking at how meaningful we can make relationships and connections in our lives
  • Why you need to be adaptable as a business owner in order to thrive
  • The value of understanding that you don’t know what you don’t know
  • Seeking out a professional network that you can confide in
  • The importance of getting uncomfortable and stretching your boundaries
  • How to overcome fear and uncertainty
  • Why you need to have a set of goals that aren’t so big that they feel insurmountable
  • How we can be our own biggest bottleneck

Ways to contact Tom:

Jul 20, 2018

Tracey Wozney is the founder and director of Taking Shape, a non-profit organization whose mission is to grow young leaders who impact others Here, Near and Far. She is the publisher of the STAR Leadership youth leadership curriculum program that is used by over 35 affiliate dance studios, youth clubs, and organizations throughout the nation. Tracey has recently launched a mission camp organization serving children in Port au Prince, Haiti where young leaders serve on a global front. Tracey is also a business owner of dance schools in rural Missouri for over 25 years and is an Enterprise member with Misty Lown’s More Than Just Great Dancing studio owner coaching program...and you may remember Misty as our guest here on Onward Nation for Episode 80 and 544.

What you'll learn about in this episode:

  • How Tracey’s farm background influenced her work ethic
  • The passion and purpose behind Tracy’s non-profit, Taking Shape
  • The importance of implementing the tools that you’re given
  • How time management and prioritization have contributed to Tracey’s success
  • Why you need to focus on working on the business, not in the business
  • The value of mastering the skill of organization
  • What true leadership means to Tracey
  • Finding out what your ‘why’ is in life

Ways to contact Tracey:

Jul 18, 2018

Ron Carucci is co-founder and managing partner at Navalent and is a seasoned consultant with more than 25 years of experience working with CEOs and senior executives of organizations ranging from Fortune 50s to start-ups in pursuit of transformational change. He’s a two-time TEDx speaker, a popular contributor at Harvard Business Review and Forbes, and is the best selling author of the book, “Rising to Power.”

What you'll learn about in this episode:

  • Why you need to be open to receiving change
  • The importance of having a sense of your most vital daily priorities
  • The value in starting your day with gratitude
  • The one thing that every entrepreneur has to decide
  • Why you should pay attention and understand your impact on others
  • The power of demonstrating that we care about other people’s stories
  • Why you shouldn’t be afraid to ask for help in areas that you need to stretch and learn
  • Why you should seek out people who push you
  • Why you need to take control of your narrative
  • Setting your sights on what you can do to help other people succeed

Ways to contact Ron:


Jul 16, 2018

Brian Burke is an active owner and president of, the world’s most trusted and highest independently rated Apple trade-in company and whose mission is to make it fast, safe, and easy to buy, sell, and service Apple products. His company has served over 100,000 customers, paid out $19 million, and has been featured on USA TODAY, MacWorld, and ABC News.

What you'll learn about in this episode:

  • How Brian’s passion for sales and entrepreneurship led to him starting his business,
  • The importance of having systems and processes in place
  • Brian’s business model and why there will never be a shortage of used Apple products to resell
  • How packaging can play a key part in the consumer experience
  • The importance of developing healthy habits
  • Why it’s critical to have a clear vision for your business
  • How determination and persistence helped Brian to become the business owner that he is today
  • Why you need to have data tracking analytics in place
  • The benefits of having a team that supports one another
  • The value of staying ahead of the competition

Ways to contact Brian:

Jul 13, 2018

Paul Spiegelman is the co-founder of the Small Giants Community, a peer-group of purpose-driven business leaders. He is the former chief culture officer of Stericycle, the co-founder and former CEO of BerylHealth and the founder and chairman of The Beryl Institute. He’s a New York Times bestselling author and has been honored with the Ernst & Young Entrepreneur of the Year award. Paul is a columnist for and has been featured in the Wall Street Journal and Inc. Magazine.

What you'll learn about in this episode:

  • How the Small Giants community got its start
  • The impact that accepting outside capital can have on your business
  • How to measure the ROI of your business’ culture
  • How to create a values and purpose-driven business that is sustainable
  • The three things that every team member wants
  • The power of focusing not just on your company’s vision, but on every employee’s vision
  • How to approach having tough conversations with your employees
  • The value of having a mentor as an entrepreneur
  • Why you shouldn’t underestimate what your gut is telling you
  • Why you need to pay attention to how you spend your time and prioritize your work

Ways to contact Paul:

Jul 12, 2018

Good Morning...I’m Stephen Woessner, CEO of Predictive ROI and your host for Onward Nation.

Before we dive into today’s episode — which is going to be a solocast where it’ll be just you and me spending some time together exploring a topic that my team and I have been watching very closely — I want to make sure you’ve heard about our new Alexa Flash Briefing that we launched yesterday...and how you can get free access to the daily content.

You can activate it with a simple voice command to your Amazon Echo device by saying…“Alexa, enable the Onward Nation Flash Briefing” and you will be all set to receive our daily, short, business building tips and strategies anytime you ask Alexa for your Flash Briefing.

Please give it a try and let me know what you think — thumbs up or thumbs down. Your feedback helps us get better each and every day.

And if you’re asking yourself, “What the heck is an Alexa Flash Briefing?”... during our time together in this solocast...I’m going to share the ins and outs to Alexa Skills and Briefings and how Alexa can impact your biz dev strategy in big ways...and I will share why my team and I at Predictive ROI have been studying the broader category of “Voice” for a while now...and I will even take you behind-the-curtain into the four reasons we felt it was important for us to launch the Onward Nation Flash Briefing.

Full show notes available here:

Jul 11, 2018

Elizabeth Engen is an Online Business Strategist and Founder of Premier SEO Ninjas - a digital marketing agency that helps doctors and lawyers grow their practices by creating online strategies that increase their number of clients and boost their bottom line. Premier SEO Ninjas aims to be the leading provider of innovative, comprehensive, state-of-the-art, and results-driven digital and Internet marketing solutions to enable their clients to become successful.

What you'll learn about in this episode:

  • Elizabeth’s path that made her realize that she’d been in the wrong line of work for 18 years
  • The struggles many business owners go through trying to balance the desire to gain customers in any way possible with learning to focus on the niche that suits them
  • How Elizabeth learned to keep negative ideas and beliefs from gaining a foothold and prevent her from pursuing promising business opportunities
  • The way Elizabeth approaches sales with the mindset of what she’s got to offer versus what she’s going to gain from the encounter
  • The advice she received from mentors to get herself into a “beautiful state” when it came time to approach a new business opportunity
  • The technique Elizabeth’s team use to start each morning, where they answer questions designed to establish the tone of how they’d approach the rest of the day
  • Why Elizabeth feels it’s important for entrepreneurs to start out with solid goals and an idea of the traits their ideal client would have
  • The way Elizabeth learned to use the story of her own path to bond with potential new customers and give them a reason to want to do business with her
  • How her company differentiated themselves from other competitors by proving their worth to clients with solid research
  • Elizabeth’s recommendations to new business owners to use affirmative prayer, reflection, and set yourself up properly for the next chapter in your life

Ways to contact Elizabeth:

Jul 10, 2018

Our special encore guest today is Chris Prefontaine. Chris has been in the trenches of the real estate industry for over 25 years. His company has done over $80 million in real estate transactions. He is a practitioner at heart — which is why his company still buys between 4 to 10 properties each month where Chris and his family practices what he preaches. He is the author of the best selling book, “Real Estate on Your Terms.”

I invited Chris back for an encore because of a fundamental problem that most business owners struggle with -- how to get their wealth out of their business and into other assets -- just in case they don’t have an opportunity to sell the business -- or even if they do sell the business -- awesome -- the diversification of assets can provide a very balanced portfolio. And real estate may be one of those investment strategies to consider as you are building out your plan.

What you'll learn about in this episode:

  • How to get your wealth out of a business and into other assets while still running the business smoothly
  • Diversifying your portfolio in real estate
  • How to develop and help people grow to reach their full potential
  • How to run a family business smoothly and efficiently
  • The unique advantages and disadvantages of running a family business
  • The importance of having each family member take on a specific role within a family business
  • How to show people that they actually have a pathway to financing and homeownership
  • How to amass millions in cash outs over the next three years
  • How to make money from the three paydays of real estate and how to morph the three paydays into four or even five paydays
  • Whether you should have accountants and attorneys advise you for higher-end deals

Ways to contact Chris:

Jul 9, 2018

Chad Littlefield and Will Wise are Co-founders of We!™ — an organization whose mission is to create conversations that matter. Chad is a keynote speaker, who has spoken at TEDx and is the creator of We! Connect Cards™, which are now used to create conversations that matter on campuses and companies in over 50 countries around the world. Will has over two decades of experience in custom building leadership programs for corporate and non-profit groups. Together, Chad and Will have launched a new book, Ask Powerful Questions: Create Conversations that Matter, now a #1 Bestseller.

What you'll learn about in this episode:

  • Getting clear on creating conversations that matter
  • Small talk vs. conversations that matter
  • Why you need to ensure that there is trust within your organization
  • Communicating with a person based on what they’re doing vs. who they’re being
  • The power of being clear about your intent and sharing it
  • How to not have impossible conversations
  • Low curiosity small talk vs. high curiosity small talk
  • How to increase the climate of belonging in your business
  • Why you should follow your natural genuine curiosity
  • A powerful question to ask yourself repeatedly that will reap great rewards

Ways to contact Chad & Will:

Jul 6, 2018

Ron Alvesteffer is the President and CEO of Service Express, a company that specializes in on-site data center hardware maintenance services. Under his leadership, Service Express has averaged double-digit revenue growth year over year and has expanded their geographic footprint nationally. Service Express has been named to the Inc. 5000 list of fastest growing privately held companies for 10-years, but Ron is most proud of their strong company culture which has led to the company being named one of the nation’s Best and Brightest Companies to work for for the past several years.

What you'll learn about in this episode:

  • How Ron decided on his 2020 BHAG goal for Service Express and worked to achieve it by focusing on nurturing the personal growth of the people they hired
  • Working to help Service Express consistently achieve double-digit growth each year by using the type of employees they hired as the differentiator from their competition
  • The way Ron feels it’s important to always let people know the value they add to a company
  • How Service Express came up with a system presenting the personal ROI of employees to keep everyone on the same page when it comes to achieving overall company goals
  • The importance of setting a clear direction for employees to prevent them from feeling lost or not needed by the company
  • Service Express’ use of mentors as a way of providing consistent feedback to employees about their performance and their hopes for future development
  • How Ron feels putting their employees first, even over customers, helps them provide a better overall service experience
  • Ron passing on his habit of reading each day to his employees as a way to engage their minds and encourage new ideas to aid growth
  • The importance of developing skills aiding in picking the right people for your company
  • What Ron learned from his early mistakes in recruiting the wrong people and how he refined his choices using the topgrading interview methodology
  • The way Ron took to heart lessons from his mentor on making connections with the people who worked for his company

Ways to contact Ron:

Jul 2, 2018

Stacy Jones is the CEO and founder of Hollywood Branded, a Los Angeles influencer and entertainment marketing and strategy agency. She has over 20 years of leadership experience building global influencer and entertainment branding campaigns for top Fortune 500 companies and hundreds of brands. Acknowledged as an expert in the field, Stacy has appeared on CNN and MSNBC, spoken at conferences around the globe from Germany to Beijing, and has been featured in Forbes, The Wall Street Journal, Advertising Age, and other media outlets.

What you'll learn about in this episode:

  • Why influencer marketing has become so significant for both brands and influencers
  • The difference between a ‘social’ celebrity and ‘real’ celebrity
  • Why all celebrities need to figure out how to be social influencers
  • How to determine if you should make social influence part of your marketing plan
  • Why micro-influencers have more power than any other type of influencer out there
  • Creating a paid course curriculum based on cornerstone content from a podcast
  • What a strong influencer campaign looks like
  • Things that you cannot ask an influencer to do
  • The importance of helping your employees to continually grow
  • Why it’s critical to develop processes and put systems in place sooner rather than later

Ways to contact Stacy: