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Onward Nation

America's best podcast for learning how today's top business owners Think, Act, & Achieve. Onward Nation is a five-day-a-week podcast hosted by Stephen Woessner, CEO of Predictive ROI. Business owners share the most influential lessons learned throughout their careers, including insights into their daily habits, their most vital priorities that have contributed to their business and personal success, and the most challenging time or situation that could have devastated or even ruined their businesses or careers. Business owners share their "recipes for success" including those systems they wish they had put into practice inside their business when first starting out. Each episode concludes with guests sharing two or three practical and tactical strategies they would recommend to brand new business owners in order to best ensure success in their new business and careers. Onward Nation provides business owners with the strategies and tactical step-by-step "recipe" that will help anyone make their business more systematic, predictable, measurable, and repeatable.
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Now displaying: May, 2018
May 30, 2018

Tom Carmazzi is the CEO of Tuthill Corporation, a privately held and 4th generation manufacturer of industrial products. His role is to bring to life the COMPASS of the corporation. The COMPASS is Tuthill’s version of a vision and mission statement, however, it is radically different from the norm. Their version is all about “ALIVENESS” with a “Purpose to Wake the World.” This HUGE undertaking requires a culture where folks want to live into their full potential not only for the company, but for their families, their communities, and the world.

What you'll learn about in this episode:

  • Why grace, gratitude, and love should be core components in your company culture
  • The importance of accepting feedback and making changes where necessary
  • Why you need to have daily discipline and accountability to stay the course
  • Why your company structures and processes should have the goal of getting people together in relationships to bring their best
  • How removing the fear from your employees helps them perform in remarkable ways
  • Why Tom feels that when we come alive, the world comes along
  • How vulnerability-based trust helps break down fear
  • Why you have to go first and model the culture you want for your business
  • The importance of being in the moment
  • Why you need to trust yourself

Ways to contact Tom:

May 25, 2018

Dr. Steve Bistritz is the Founder and President of SellXL, a sales training and consulting firm for professional salespeople selling in a business-to-business environment. He has more than 40 years of high-tech sales, sales training, and sales management experience, including 27 years with IBM. He is also co-author of the best-selling sales book, “Selling to the C- Suite,” and the 2nd edition was just released.

What you'll learn about in this episode:

  • How writing a book can help your business by building credibility
  • Why you need to get involved in the project early when selling to the C-Suite
  • The importance of having a strong presence on LinkedIn
  • Why companies are looking for the value you will bring to them
  • How sales people identify the relevant executive for the sales opportunity
  • How to take your cornerstone content and spread it across many platforms
  • How to gain credibility with a C-Suite Executive
  • Why referrals become your best source of your next client
  • Why organization is a critical skill to master
  • The importance of doing everything for your client in a responsive and responsible way

Ways to contact Steve:

May 23, 2018

John Lincoln is the Co-founder and CEO of Ignite Visibility, a leading digital marketing agency that was ranked as the 698th fastest growing private company in America on the Inc. 5000 list in 2017. He’s also a digital marketing teacher at the University of California San Diego and author of the book, “Digital Influencer: A Guide to Achieving Influencer Status Online.” John has worked with hundreds of companies, ranging from startups to household names, and has won awards in search engine optimization, conversion rate optimization, analytics and social media. He’s also been featured on Forbes.com, Entrepreneur.com, and Inc.com.

What you'll learn about in this episode:

  • Why John decided to step out of the box and make movies around SEO and social media
  • The positive outcomes of making the SEO and social media movies
  • How the documentaries have impacted John’s business, Ignite Visibility
  • The importance of being unique to stand out in the marketing space
  • The importance of finding everyone you need to influence to be successful in your space
  • Why John felt compelled to write his book “Digital Influencer: A Guide to Achieving Influencer Status Online”
  • What skill sets are needed to achieve influencer status
  • Why you need to be willing to put yourself out there and not care what others think
  • The importance of paying close attention to your daily analytics
  • Why you need to find what works, look at your numbers and then scale it

Ways to contact John:

May 21, 2018

Jeanne Bliss is the President of CustomerBliss, where she guides C-Suite and Chief Customer Officers around the world on earning business growth by improving customers’ lives. She pioneered the role of Chief Customer Officer, holding the first ever CCO role for over 20 years at Lands’ End, Microsoft, Coldwell Banker, and Allstate where she drove achievement of 95 percent loyalty rates. Jean is a sought after speaker and thought-leader, co-founder of the Customer Experience Professionals Association, and the author of three best-selling books, including the newly released, “Would You Do That To Your Mother?”

What you'll learn about in this episode:

  • Why Jeanne wrote her latest book “Would You Do That to Your Mother?”
  • The importance of taking business personally
  • How Jeanne’s book “Would You Do That to Your Mother?” can be helpful to every member of your organization
  • Why you should strive for goodness driven growth within your organization
  • The importance of connecting to your mission
  • Why you need to earn the trust of your customers
  • How to become innovative to meet the needs of your customers
  • Why you need to think through the lens of your customer
  • How being deliberate in your treatment of your customers turns you into a “make Mom proud” company
  • The importance of leaders enabling their employees to bring their best selves to work

Ways to contact Jeanne:

May 18, 2018

Racheal Blackmore is the Founder and CEO of Blackmore Marketing Solutions, working with a limited number of clients to explode their brand, voice, and story through what she calls the omni-present digital footprint. She’s a successful copy and content writer specializing in brand recognition and digital marketing. Over the past 10 years, Racheal’s owned and managed businesses as well as ghost written for hundreds of companies, bloggers, and solopreneurs.

What you'll learn about in this episode:

  • Why vanity likes and content do not translate into sales
  • How merging content, copy and true followers helps businesses grow
  • The importance of posting content that is relevant to your business
  • Why you need to share your business story
  • Why your business needs a content mission statement
  • How businesses create followers with content that resonates with customers
  • The benefits of outsourcing as much as you can once you have your mission statement
  • The value of consistently producing great content and engaging with your audience
  • How often you should be posting on social media
  • How taking on the hard things in your business can lead to your biggest wins

Ways to contact Racheal:

May 16, 2018

Our special encore guest today is Sheryl O’Loughlin. She is a serial entrepreneur and author of KILLING IT! An Entrepreneur’s Guide to Keeping Your Head Without Losing Your Heart. She has served as the CEO of Clif Bar, where she led the concept development and introduction of Luna bars. Sheryl is currently CEO of REBBL, a fast-growing maker of plant-based drinks. Now...you may remember Sheryl and the wisdom she shared during Episode 428. If you haven’t listened to, studied, and applied all she shared during our first interview...I highly encourage you to add Episode 428 to your list of vital priorities.

What you'll learn about in this episode:

  • How to get through challenging situations one step at a time
  • The importance of nurturing the people you work with so they are able to share their feelings
  • The vital role culture plays in your business
  • The importance of hiring people who have experience in scaling a businesses
  • Why as a company you have to stand behind your brand to gain customer loyalty
  • The importance of surrounding yourself with the right board and the right investors
  • Why you need to keep your board and investors up to date every step of the businesses journey
  • Why you need to think of your board and investors as a team
  • How REBBL was created as a tool to help combat human trafficking
  • How creating a business to do good in the world affects your company culture

Ways to contact Sheryl:

May 14, 2018

Lane O’Bryon is the president and founder of Capital Connection, providing access to the best sources of real estate capital. He’s been active in the lending industry for over 17 years and has successfully helped thousands of his clients fund both residential and commercial transactions. Lane has also coached, mentored, and trained hundreds of finance brokers on the secrets of the top producers.

What you'll learn about in this episode:

  • How Capital Connection serves as a valuable resource for real estate investors and finance brokers
  • Why investors struggle to gain access to capital
  • The definition of a hard money loan
  • Why Lane feels crowdfunding and peer-to-peer lending will be the lending of the future
  • Why many of the lending platforms are not good at marketing
  • The typical investor profile that Capital Connection works with
  • Why banking restrictions have left many investors needing to seek funding from an alternative source
  • Why business owners who are interested in real estate investing need to have a strategy
  • The importance of reaching out to experts and educating yourself before investing in real estate
  • Why you should start small when getting into real estate investing

Ways to contact Lane:

May 11, 2018

Jeff Piersall is the Founder and CEO of SCB Marketing, an award-winning, multimillion-dollar integrated media and marketing company that connects, empowers and educates entrepreneurs, business leaders, and communities through its four business and lifestyle journals, numerous specialty publications, and marketing services. He is co-author of the new book, “Dogs Don’t Bark at Parked Cars: Your GPS in an Era of Hyper-Change” - a motivational guide for success in a continually changing business environment that transcends generations and professions.

What you'll learn about in this episode:

  • The purpose and mission behind “Dogs Don’t Bark at Parked Cars: Your GPS in an Era of Hyper-Change”
  • The biggest drivers of change that will affect businesses in the future
  • The impending impact of 70 percent of existing businesses changing hands or going out of business over the next 8 years
  • Why a large number of companies have gone extinct due to changing technology
  • The four pillars of freedoms and why they are important
  • The importance of business owners’ ability to communicate and build relationships
  • Why validating employees desires is an important skill for business owners to master
  • How the power of synergy shows employees the importance of working as a team
  • Why you have to lead from a position of influence and not imposition
  • Why as an entrepreneur your responsibility is “why” and “what”

Ways to contact Jeff:

May 9, 2018

James Whittaker is the author of the newly released book “Think and Grow Rich: The Legacy” and co-executive producer of the film of the same name. With a diverse entrepreneurial background, he’s launched successful companies and products across a range of industries. James has also interviewed more than 100 of the world’s leading athletes, entrepreneurs, and business leaders to unlock their secrets to success. His mission is to share the success habits of high performers to give people of all backgrounds the tools to take ownership of their financial, physical, and mental health.

What you'll learn about in this episode:

  • How all works in the self-help field stem from “Think and Grow Rich” by Napoleon Hill
  • The importance of finding a way to connect with your audience
  • How success can be obtained by a consistent application of a proven set of success principles
  • Why you need to be mindful of the people you spend the most time with
  • Why James feels the first principle of desire in “Think and Grow Rich” is important
  • The importance of giving of yourself unconditionally without expecting anything in return
  • The importance of never accepting temporary failure as permanent defeat
  • How James worked on updating “Think and Grow Rich” with stories of today
  • Why we are not defined by our past actions, we are defined by our future decisions and actions
  • Why James feels one of the most important success habits is unwavering self-belief

Ways to contact James:

May 7, 2018

Matt Heinz is the President and Founder of Heinz Marketing, with 20 years of marketing, business development, and sales experience from a variety of organizations and industries. He is also a speaker, author, and nationally recognized, award-winning blogger. Matt has helped organizations such as Amazon, Seagate, Morgan Stanley, The Bill & Melinda Gates Foundation and many others create predictable, repeatable sales & marketing engines to fuel growth and is also a repeat winner of Top 50 Most Influential People in Sales Lead Management and Top 50 Sales & Marketing Influencers.

What you'll learn about in this episode:

  • The importance of creating a business that allows you to live the life you want
  • Why working with clients that respect your values and your team is important
  • The power of recognizing the work of your team members on a daily basis
  • The importance of regularly reinforcing your core values
  • Why Matt creates a “daily do” list each day
  • The importance of staying calm in moments of turmoil
  • Why you need to define and understand your “why”
  • Why you need to create your business with intentionality
  • The benefit of changing your mindset from the fear of missing out, to the joy of missing out
  • The importance of having a list of daily priorities to ensure the most critical tasks get done

Ways to contact Matt:

May 4, 2018

Ray Rothrock is CEO of RedSeal, a premier cybersecurity analytics platform. RedSeal’s corporate customers span the finance, utility, technology, and retail sectors and their government clients include defense, intelligence, and civilian agencies. He is also author of the newly released book, “Digital Resilience: Is Your Company Ready for the Next Cyber Threat?”

What you'll learn about in this episode:

  • Why you can’t predict where the next cyber threat will come from
  • The importance of being prepared to respond to cyber threats with the right people, systems, strategy and processes
  • How RedSeal helps businesses prepare for any potential cyber attack
  • Why the biggest cyber threat to businesses today is phishing
  • The importance of having your internet traffic filtered
  • Why some businesses should consider outsourcing their cyber security
  • Why you need to put cyber risk into numbers that management can understand
  • The important role of your Chief Information Security Officer
  • Why planning is the most critical part of being prepared for a cyber threat
  • Why ensuring the security of customers data you collect is critical

Ways to contact Ray:

May 2, 2018

Mike Robbins is the author of four books, including his latest, “Bring Your Whole Self to Work: How Vulnerability Unlocks Creativity, Connection, and Performance.” He's a former professional baseball player, sought-after keynote speaker, and thought-leader whose been working with Fortune 500 companies for the past 17 years - helping leaders, teams, and organizations thrive. Mike’s clients include Google, Wells Fargo, Microsoft, eBay, and many others.

What you'll learn about in this episode:

  • The importance of appreciating your journey while it’s happening
  • Why being fulfilled is more of an artform than a science
  • What the fundamental difference is between recognition and appreciation
  • The importance of hiring the right people that fit with your culture
  • Why you need to consciously and continuously build your culture
  • Why culture is more important than strategy
  • Why you need to bring your whole self to work
  • How psychological safety helps create high performing teams
  • Why micromanaging creates an environment where employees are afraid to make mistakes
  • Why employees are more likely to thrive in an environment where the bar is set high and your employees know you care about them

Ways to contact Mike:

May 1, 2018

Today on Onward Nation we're going to be talking about the topic of how to monetize content. It’s a big topic -- and to do it justice -- it needs to be sliced and diced into smaller bite-sized pieces.

Go here for full show notes: https://predictiveroi.com/podcasts/stephen-woessner-solocast-episode-77/

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