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Onward Nation with Stephen Woessner | Interviews with today’s top business owners | Careers

America's best podcast for learning how today's top business owners Think, Act, & Achieve. Onward Nation is a five-day-a-week podcast hosted by Stephen Woessner, CEO of Predictive ROI. Business owners share the most influential lessons learned throughout their careers, including insights into their daily habits, their most vital priorities that have contributed to their business and personal success, and the most challenging time or situation that could have devastated or even ruined their businesses or careers. Business owners share their "recipes for success" including those systems they wish they had put into practice inside their business when first starting out. Each episode concludes with guests sharing two or three practical and tactical strategies they would recommend to brand new business owners in order to best ensure success in their new business and careers. Onward Nation provides business owners with the strategies and tactical step-by-step "recipe" that will help anyone make their business more systematic, predictable, measurable, and repeatable.
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Now displaying: 2017
Dec 29, 2017

Terry Brock is a communicator who helps individuals and organizations master technology and relationship marketing to build their business and be more profitable. He currently is a leader in the blockchain and cryptocurrencies space helping people make sense of and make money with these game-changing tools. You may remember Terry and the wisdom he shared during Episode 337. If you haven’t listened to, studied, and applied all he shared during our first interview...I highly encourage you to add Episode 337 to your list of vital priorities.

What you’ll learn about in this episode:

  • What Terry’s been working on and what’s he’s excited about in the next year
  • Blockchain technology and how it’s going to affect every business
  • What cryptocurrency is and how it works
  • Why you need to keep adapting and changing
  • Why there is no such thing as job security
  • Being willing to fail
  • How learning something new and challenging yourself can help you to live longer
  • The importance of thinking of creative ways that you can take what reality is and adapting to it
  • The value of working with a mentor or coach
  • Why there is no better time in history to be alive than today
  • Why you need to find out what your customers really want

How best to connect with Terry:

 

Dec 28, 2017

Tommy Breedlove is the founder of Choose Goodness, a company dedicated to helping executives and entrepreneurs focus beyond the financial bottom line. By empowering leaders, Tommy bridges the gap between humanity and profitably. He transforms organizations to attract and retain the best and brightest people, create a loyal customer base and promote goodwill within their communities. Choose Goodness provides both the rational and emotional perspectives to the strategic and financial decision making process.

What you’ll learn about in this episode:

  • The importance of living by your value system and having a purpose in life
  • How making conscious and courageous choices to invest in yourself can change your life
  • Why you shouldn’t live in a state of fear or scarcity
  • Asking yourself the question, “Did I choose goodness for myself today?”
  • Being present in the moment, no matter who you are talking to
  • The many different masks that we wear to cover up things in our lives
  • Serving yourself before you serve others
  • Why you should work on your mental and emotional state
  • Focusing on what you’re good at and delegating the rest
  • Having an accomplishment list instead of a priority list

How best to connect with Tommy:

Dec 27, 2017

Manoj Madhusudanan is the Co-founder and CEO of Ziligence, an AI-driven platform that reveals insights on businesses. Before starting Ziligence in 2017, Manoj led the creation of InsightBee, a platform for on-demand custom research. Earlier, he served as the global head of operations for corporate and professional services verticals at Evalueserve and was responsible for a global team of over 700 professionals serving clients a variety of sectors. You may remember Manoj and the wisdom he shared during Episode 444. If you haven’t listened to, studied, and applied all he shared during our first interview...I highly encourage you to add Episode 444 to your list of vital priorities.

 

What you’ll learn about in this episode:

 

  • What Manoj has coming up in the next few months
  • How AI and the advancements within AI are growing at a very fast rate
  • The key to getting the most out of your day
  • How success can mean different things to different people
  • Why you should think of your customer’s problems as your own problems
  • What fear really is and how it impacts entrepreneurs
  • What makes an ‘A’ player an ‘A’ player
  • The hardest part of hiring new employees
  • How to improve your ability to provide mentoring to your teammates
  • Strategies for creating and building platforms
  • The importance of defining your processes that allow you to scale up

 

How best to connect with Manoj:

 

Website: www.ziligence.com

 

Dec 26, 2017

Marie White is the author of five books, including the award-winning #1 bestseller entitled, Strength for Parents of Missing Children: Surviving Divorce, Abduction, Runaways and Foster Care. She is also a missionary, traveler, entrepreneur and the host of Bible Stories for Adults on YouTube with over half a million views. She is also the owner of Zamiz Press, an inspirational publishing company.

What you'll learn about in this episode:

  • Marie’s story of courage and strength
  • The purpose behind Marie’s publishing company
  • Building a relationship with your audience before thinking about how you’re going to monetize something
  • The benefits of learning new technology and platforms sooner rather than later
  • Creating a daily habit of getting outside in the sunshine
  • Why constant learning and adaptability are critical skills to master
  • Why you need to ask yourself if your product or business is important enough for you to get out of your comfort zone
  • The importance of working through the hard parts of the process to get to the desired end result
  • Facing the challenge of building your platform or process over time
  • Realizing that you have something valuable to offer other people

How to best connect with Marie:

Resources

Dec 22, 2017

Sander Flaum is CEO of Flaum Navigators, a consulting firm that helps companies accelerate business growth through transformational ideas that galvanize leadership, brand building, and innovation. He is chair of the Fordham Leadership Forum at Fordham University and Executive-in-Residence at The Ohio State University Fisher College of Business, and is the author of several books including “Boost Your Career: How to Make an Impact, Get Recognition, and Build the Career You Want.”

What you'll learn about in this episode:

  • Focusing on the important things first on your priority list
  • Implementing reading into your daily routine
  • Why you need to just listen instead of thinking about your response
  • The story behind why Sander wrote his new book, “Boost Your Career”
  • How to make an impact on someone
  • Strategies to distance yourself from queasy environments
  • Becoming a master of embracing change
  • A life lesson that taught Sander to work harder and smarter than his competition
  • Why you need to discern the real problems that a customer is having
  • The importance of developing relationships
  • The power of knowing what you are good at

How to best connect with Sander:

Resources

Dec 21, 2017

Carmine Denisco is a successful entrepreneur, inventor, author, podcaster, investor and sought after business startup consultant. Many of the products he has developed or aided in the design of over the years have sold in retail stores, TV shopping channels, online, and infomercials or have gone on to be licensed by major corporations. Along with his business partner, Rick Valderrama, Carmine co-founded Inventors Launchpad™, which is dedicated to helping inventors navigate the invention and manufacturing process to ensure their best shot at success. Carmine is also the host of the Inventors Launchpad Podcast.

WHAT YOU’LL LEARN ABOUT IN THIS EPISODE:

  • Why Carmine and his partner started Inventors Launchpad
  • The benefits of having a podcast
  • As an inventor, the top things that you must do in sequence in order to reach success
  • How a provisional patent works
  • Why your patent is only as good as the amount of money that you have to protect it
  • Why being flexible and open-minded are critical skills to master
  • Being passionate about your business without falling in love with it
  • Why you shouldn’t be embarrassed if you need to close or get out of a business
  • Why you absolutely need repeatable systems in place for your business
  • The importance of saving as much cash as possible when you’re first starting out

HOW TO BEST CONNECT WITH CARMINE:

RESOURCES

Dec 20, 2017

Alex Charfen is the co-founder and CEO of CHARFEN. He has spent his life seeking to understand how to make businesses grow, which evolved into the question, “How do you help people grow?” Through his research and years as a top consultant the Fortune 500 and Global 100, this question led Alex to discover the long-misunderstood Entrepreneurial Personality Type or EPT. Alex is a highly sought-after speaker on entrepreneurial awareness and has spoken around the world in front of tens of thousands of entrepreneurs and top global businesses to help them identify and live within their strengths.

WHAT YOU’LL LEARN ABOUT IN THIS EPISODE:

  • What differentiates entrepreneurs from everyone else
  • What laid the groundwork for Alex’s book, “The Entrepreneurial Personality Type”
  • The common attributes of the entrepreneurial personality type
  • How high sensitivity and awareness allows you to make things happen in your life
  • How low pressure and noise compares to high pressure and noise
  • Why Alex believes that entrepreneurs don’t know the difference between happy and sad
  • The one thing entrepreneurs are driven by
  • The power of taking on challenges while facing resistance
  • How we become cognitively clearer when in momentum
  • The four different types of people in the world

RESOURCES

Dec 19, 2017

Linda Adams has over 40 years of experience as a Human Resources Executive with leadership roles at several marquee corporations such as Ford, PepsiCo, and Level 3 Communications. Abby Curnow-Chavez has over 20 years of experience as an HR leader and management consultant for several fortune 500 companies. In 2008, Linda co-founded the Trispective Group, an all female-owned leadership consulting firm based in Denver, and Abby later joined as a partner. Together with their partners, Linda and Abby co-authored the new book, “The Loyalist Team: How Trust, Candor, and Authenticity Create Great Organizations.”

WHAT YOU’LL LEARN ABOUT IN THIS EPISODE:

  • How and why the book, “The Loyalist Team,” was developed
  • How only 15% or less of teams are highly-functioning and productive
  • The characteristics that define a loyalist team
  • The obstacles that prevent business owners and leaders from developing a loyalist team
  • An area where leaders tend to struggle
  • One of the most important things for a team to do
  • Why you need to model the type of culture that you want to have as a leader
  • The best thing that leaders can do to help their teams evolve and develop
  • One of the greatest skills and gifts that a mentor can give someone
  • How to raise the performance levels of a team through mentorship and coaching

HOW TO BEST CONNECT WITH LINDA AND ABBY:

RESOURCES

Dec 18, 2017

Dixie Decker is a real estate investor and housing specialist who has extensive experience with complex real estate transactions having bought, financed, and overseen transactions in excess of $26 million. She specializes in student housing, turning regular single family homes into multiple units for students and now has over 200 tenants. Dixie also hosts multiple workshops and tours, even introducing her local competitors and their business models…in full transparency…to create an exceptional learning experience for all of her attendees. Dixie attributes her success to her team building, talent, and systems in place for automating the business.

WHAT YOU’LL LEARN ABOUT IN THIS EPISODE:

  • The power of changing your mindset
  • Why follow-up and taking action are vital habits for success
  • How documenting your actions can help free up your time to do other things
  • How pace, patience, and persistence can lead to more money and opportunity
  • Why you should consider getting a mentor sooner rather than later
  • Mastering your inner circle
  • Why you shouldn’t give up on a strategy before you find out if it’s working
  • Taking action to generate revenue
  • Why you need to have systems in place
  • How the fear you feel can be false

HOW TO BEST CONNECT WITH DIXIE:

Dec 15, 2017

Kevin Bupp is a Florida-based real estate investor and serial entrepreneur with over $40 million of real estate transactions. Today, you will find him educating investors to locate, acquire, and create “higher than average” returns in the Mobile Home Park investing niche through his Mobile Home Academy and sharing his expertise as host of the top-rated iTunes podcast “Real Estate Investing for Cash Flow”.

WHAT YOU’LL LEARN ABOUT IN THIS EPISODE:

  • Doing whatever it takes to get things done
  • The most important part of having a mentor
  • How commercial real estate helped Kevin scale his business to a much larger size in an efficient manner
  • The different type of seller or buyer in the commercial side vs. the residential side of real estate
  • What attracted Kevin to the commercial side of real estate
  • How Kevin got started in investing in mobile home parks
  • Having a recipe in place to ‘plant a flag’ in your niche
  • Understanding what you are passionate about
  • The reason why a barrier to entry exists for mobile home park investing
  • Why the ROI is different with mobile home park investments compared to other investments

HOW TO BEST CONNECT WITH KEVIN:

Dec 14, 2017

Vince Parry is a 30-year veteran of the health and wellness communications industry and a branding expert. He is the founder of the Parry Branding Group, and throughout his distinguished career, he has worked on many of the most well-known corporate, franchise, service, and product brands. Vince has appeared on NBC Nightly News with Brian Williams, guest lectures at the Rutgers Pharmaceutical MBA program on healthcare branding, and is the author of the new book Identity Crisis: Health Care Branding’s Hidden Problems and Proven Strategies to Solve Them.

What you’ll learn about in this episode:

  • Vince’s new book, ‘Identity Crisis: Health Care Branding’s Hidden Problems and Proven Strategies to Solve Them’ and why he felt compelled to write it
  • How healthcare branding is different from consumer branding
  • How writing a book can positively impact your business development plan
  • Having discipline around how frequently you check your email & how it can influence your productivity
  • Why you need to be aware of your key stakeholders personal and business objectives
  • Mastering the skill of listening
  • Knowing what your identity is & what you’re promising people
  • An influential lesson that Vince learned that taught him how to embrace failure
  • The value of admitting what you don’t know & finding someone who does
  • Broadening your revenue stream to give you more financial security

How to best connect with Vince:

Dec 13, 2017

Steve Weiss is the founder & CEO of MuteSix, a performance marketing powerhouse that has grown at a rate of 300 percent per year since 2013 and is the most awarded Facebook advertising agency, with more Facebook and Instagram marketing case studies than any other agency. In 2017, MuteSix was named one of Inc. Magazine’s “Best Workplaces” and also ranked #341 on the Inc. 500 list for being one of the fastest growing private companies. Steve is passionate about building and recruiting agile marketing teams that execute and can be heard weekly on the “Spend $10K a Day” Digital Marketing Podcast.

What you’ll learn about in this episode:

  • Steve’s background & what led him to co-found MuteSix, named one of the fastest-growing private companies in 2017 by Inc.
  • A trait that every one of Steve’s team members has & why he loves it
  • The main part of being successful
  • A common mistake that business owners make within their Facebook campaigns
  • The importance of providing a purpose for someone to join your email list
  • Why you need to ask yourself why you are building your email list
  • Being aware of how intelligent consumers are & the value that you are bringing to them
  • The skill of being able to hire people who are smarter than you
  • Why you need to be always working on your ‘A’ game
  • Having consistency in your daily routine

How to best connect with Steve:

Dec 12, 2017

Kylie Wright-Ford is the co-author of THE LEADERSHIP MIND SWITCH, a C-level executive, board member, speaker, entrepreneur, avid traveler, and farmer. She was most recently the chief operating and strategy officer for World 50, a company that exists to connect executives with their peers for conversations about topics like leadership, sustainability, global politics, and how to keep up with digital innovation.

What you’ll learn about in this episode:

  • A lesson on how you should be open to all that’s possible in life
  • Why having a routine can be a potential enemy
  • How prioritization is key to everyone, not only in business but in life
  • Why co-writing the book, “The Leadership Mind Switch,” was important to Kylie
  • Why legacy, heritage & culture are so important
  • The most critical skill that business owners need to master to be successful in the coming future
  • The importance of coming up with your own “playbook” and competing with yourself
  • Setting up a culture where everyone can thrive
  • How the best lessons can come from your customers if you’re in business
  • Being aware of what’s going on around you at any given time

How to best connect with Kylie:

Dec 11, 2017

Andy Swann is the author of THE HUMAN WORKPLACE and leads the development and delivery of people-focused transition management for organizations undergoing change at BDG Architecture and Design. He is also the founder of Simple Better Human, a creative organization development consultancy specializing in helping employees thrive so their organizations can too. He runs the All About People conference and speaks around the world on the benefits of taking a more human approach to organizational development.

What you’ll learn about in this episode:

  • Why you should be open to opportunities as they present themselves
  • The importance of doing something you love
  • Andy’s new book, “The Human Workplace” and why he felt so strongly about writing it
  • Why companies need to give people the opportunity to be their best
  • Why Andy decided to start and organize the ‘All About People’ event
  • Why it’s important to think about how you define success
  • Why it’s all about connections & building relationships
  • Taking the time to step back and look at things from a different perspective
  • One of the key skills for any organization, regardless of size or scale
  • Why doing things for the right reasons can lead to big wins

How to best connect with Andy:

Dec 8, 2017

Dr. Glenn Livingston is a veteran psychologist and was the long time CEO of a multi-million dollar consulting firm which has serviced several Fortune 500 clients in the food industry. Disillusioned by what traditional psychology had to offer overweight and/or food obsessed individuals, Glenn spent several decades researching the nature of binging and overeating via work with his own patients AND a self-funded research program with more than 40,000 participants. You may remember Glenn and the wisdom he shared during Episode 251. If you haven’t listened to, studied, and applied all he shared during our first interview...I highly encourage you to add Episode 251 to your list of vital priorities.

What you’ll learn about in this episode:

  • The benefits of working with people who are just as excited about your mission as you are
  • The joy that Glenn is experiencing from the impact of his research and book
  • Why Glenn is a firm believer that discipline creates freedom
  • The power of focusing on what you want
  • Why a lot of entrepreneurs get stuck
  • Why Glenn defines success as having the ability to work and to love in balance
  • Why you need to remember that feelings aren’t facts when it comes to fear
  • How, from a marketing standpoint, people today are still underestimating how much proof you need of your core value proposition
  • Why you need to be good at calling out to a specific audience

How best to connect with Glenn:

Website: www.NeverBingeAgain.com

 

Dec 7, 2017

Pam Wasley is the Co-founder & CEO of Cerius Executives and Cerius Advisors. She has personally sold companies, led a management buyout, and advised hundreds of companies on strategies for growth and higher shareholder value. She’s served on several private boards and has been featured in prestigious publications such as Forbes, Entrepreneur, Fortune, and Bloomberg Businessweek on the topics of mergers and acquisitions, the workforce of the future, and global contingent workforces.

What you'll learn about in this episode:

  • One of the first things that Pam learned when it comes to people
  • The value of realizing that you don’t know everything
  • Some tips to keep up with the fast pace of the world today
  • Why you should be thinking outside of the box when it comes to your business
  • How being bored is good for your mind
  • Surrounding yourself with people who are smarter than you are
  • Why you need to focus on hiring well, especially with your executive team
  • The one thing that is important for any business & how it can help you grow
  • Building a team of advisors that help you in areas that you have big challenges

How to best connect with Pam:

Dec 6, 2017

Good Morning Onward Nation...and welcome to Episode 636.

Before we get to lesson I prepared for today’s solocast...I wanted to share with you that Onward Nation is now available on Amazon Echo -- holy bananas!

So if you have an Echo -- you just need install the skill called “AnyPod” -- and then the command goes like this, “Alexa...ask AnyPod to play Onward Nation” and then Alexa will play our latest episode.

You can even say, “Alexa, ask AnyPod to play Episode 636 of Onward Nation” to play a specific episode.

Rock solid awesome!

So for today’s solocast...I am going to focus our time and attention around how to become an excellent host – whether we are talking about you hosting your own podcast – vlog – or perhaps you are creating content for your rockin’ awesome blog and you will be interviewing guest experts.

It takes hard work to becoming good at interviewing – to hosting and facilitating a conversation – for some – like it did for me – it takes many hours of practice.

In full transparency, Onward Nation, it took me until Episode 77 with Mark Sanborn as my guest to really feel like I had gotten my sea legs and could do a good job as a host.

And fast forward, this is episode 636...and each and every day that I get behind the microphone and talking with a guest I am learning – so there is always room for improvement.

So my hope is that the recipe I have included within this solocast will shorten – or compress – the learning curve and accelerate your results and success.

This solocast can serve as your practical and tactical guide to becoming an excellent host. I will share several of my insights that I have learned along the way as well as what I learned from two Onward Nation guests and fellow podcasters: Drew McLellan and John Livesay.

Drew McLellan is the host of the brilliant podcast, Build a Better Agency. Drew is the Top Dog at the Agency Management Institute, host of the exceptional podcast Build a Better Agency, and has owned and operated his own agency over the last 20-years.

Drew also works with over 250 small to mid sized agencies a year in a variety of ways: peer network groups, workshops for owners and their leadership teams, on-site consulting, and one-to-one coaching with owners.

John Livesay is the host of the successful podcast, The Successful Pitch. Inc. Magazine calls John the “Pitch Whisperer.” He is also the author of the book also entitled, “The Successful Pitch.”

John helps CEOs craft a compelling pitch to investors in a way that inspires them to join a startup’s team and he is a phenomenal professional speaker.

Okay, Onward Nation...let’s get started.

In fiction, a “foil” is a character who contrasts with another character (usually the protagonist) in order to highlight particular qualities of the other character.

In my opinion, your ability to play the role of the foil will determine if you are an excellent host or mediocre.

You need to use your interview (again – this could be for a podcast, vlog, or written article) to help your guests advance their agenda – share their wisdom and expertise – not yours.

Avoid telling stories about yourself even if they are validating what your guest just said.

Your role is not to validate what your guest just said. You guest doesn’t need you to validate their experience. Attempting to do so can be seen as arrogant or like you are trying to steal the show.

Don’t do that. And if you have been listening to Onward Nation for a while now – you know – it is a very, very rare occasion that I will tell a story during an interview. I tend to save those observations or lessons for a solocast...because during an interview with a guest...they need to be the star...not you.

Instead, summarize, reflect back to your guest the impactful highlights of what he or she just shared, add a comment or two from what you have seen in your experience, and then ask your guest if you got all of that correct.

By asking the question, “Did I get all of that correct, Sally?” you do three things:

  1. You demonstrate to Sally that you are listening to every word she shared
  2. What she said mattered because you connected it to your own experience
  3. And lastly, you subtly prompted Sally to go deeper with her examples and experience sharing

Next, start out the conversation with some light questions and then build trust and rapport in the first few minutes of the conversation.

Be engaging, personable, and if you are able to make your guest laugh in the first couple of minutes, congratulations – you’re building rapport.

Avoid asking deep, emotionally charged questions early on in the interview. It will not go well. Your guest will likely think you are trying to move too deep too quickly.

I asked Drew McLellan for his insights on the most critical skill business owners need to master to be successful at podcasting. Drew shared that he believes it is a combination of skills — but — that the most important skill was for the host to check their ego at the door.

Drew said to me, “Stephen, my job when I'm hosting is to augment and put the spotlight on my guest and their expertise. I do that by listening really hard to what they say and running it through my filter of, ‘What else would an agency owner want to know about that?’ I'm not talking over them, I'm not trying it jump in and show how much I know about the topic.

“I am listening super hard. I am asking what I hope are great follow-up questions. I'm really trying to stay out of the guest’s way so they have as much airtime as possible to share their expertise.

I think part of listening with real intent is to able to ask the question that, I'm always thinking, ‘If somebody is driving while they're listening to this, or walking on the treadmill, or whatever, what would they want me to ask?’

“Or, do I frustrate them by not asking the follow-up questions that they want me to ask? I'm always listening with that intent.

“What should I be asking next?

“What did somebody want to hear more about or how would they want to drill deeper into this?’

“I'm trying to ask those questions because I don't want any of my listeners thinking, ‘I can't believe he didn't ask X?’”

I asked John Livesay for his insights on the same questions of critical skills. John explained to me why and how he uses empathy and listening to make connections with guests.

John said, “Stephen, one of the investors on my show told me that the more empathy you show for your customer, the more the customer feels like you understand that customer and can solve that problem.

“I think what makes you have empathy for someone is your ability to listen to them and put yourself in their shoes.

The more you can do that with your guests and respond to what they’re saying and make them feel heard and then summarize what you’re hearing for your audience as the takeaways, that, in my opinion, is what it takes to be really great as a podcast host.

“Stephen, you do it in spades. It’s easy for you. You’re probably not even aware that you're doing it, it’s part of who you are, but if you don't have that in your DNA, then it’s a skill that you really need to develop to be a successful host.”

Okay...so now, Onward Nation...let’s move on to one of the best ways to ensure your excellence as a host.

And that is in how you help a guest prepare to be a great guest on your show.

You can do that by implementing a solid guest advocacy system that shares all of the logistics of their interview multiple times in advance of the day and time of the interview...shares the questions you plan to ask...and give them tips on how to sound the very best they can.

And you ought to supplement your guest advocacy system by personally setting expectations with guests.

In my opinion, Drew does this masterfully well.

Drew shared with me, “Stephen, what I discovered is that the minute I checked my ego at the door, I realized the show wasn’t about somebody listening to me, it was about me cultivating this great list of guests and serving guests well, which serves my audience well.

“So, if I allow my guests to have the spotlight, and I allow them to really share their expertise, and I prep them properly, so it’s like, ‘Look there is no selling, this is not about you getting clients, this is about you generously sharing your expertise.

“Here are the kind of questions I'm going to ask, if you're not comfortable answering those questions, don't come on the show.’ None of that was about me. It’s about serving up the best content possible for my audience by putting my guest in the best possible light.”

So, Onward Nation...in addition to sharing insights from Drew and from John...I wanted to formalize this into a recipe – into a checklist that you could study before your next interview.

Okay, so here we go...the 10-point CHECKLIST FOR HOSTING WITH EXCELLENCE

  1. Check your ego at the door. Your show is about making your guest the star. Your show should not be about you.
  2. Study. Listen to other hosts and hear how they interact with their guests.
  3. Keep the conversation casual yet focused on the result outcomes you want to deliver to your audience.
  4. Help your guests prepare by implementing a guest advocacy system so they receive email and text reminders before your interview as well as tips on how to sound their best during the recording.
  5. Also help your guest prepare by emailing them your questions in advance along with some insights regarding your audience so your guests have context and know how best to answer your questions.
  6. Begin on time and end on time. This shows respect for your guest’s schedule.
  7. Turn off your email, your cell phone, all social media, and listen intently to your guest so you can think of follow-up questions your audience would want you to ask.
  8. Summarize and recap your guest’s awesomeness during the interview. Then ask your guests if you got the summary right or if you’re missed something. This is the perfect invitation to a guest to go deeper and share even more value with your audience.
  9. Thank them before the interview, during the interview, and after the interview for taking the time to generously share their wisdom with your audience.
  10. Have confidence. You are good enough to do this. You are worthy. You will make a difference in the world by sharing the wisdom of your guests. You are building a nation of true fans. Kick the Imposter Syndrome to the curb by remembering the wise words of Walter D. Wintle, quoted by Napoleon Hill, author of Think & Grow Rich:

“If you think you are beaten, you are,
If you think you dare not, you don’t.
If you like to win, but you think you can’t,
It is almost certain you won’t.

If you think you’ll lose, you’re lost,
For out in the world we find,
Success begins with a fellow’s will –
It’s all in the state of MIND.

If you think you’re outclassed, you are,
You’ve got to think high to rise,
You’ve got to be sure of yourself before
You can ever win a prize.

Life’s battles, don’t always go
To the stronger or faster one
But soon or later the one who wins
Is the one WHO THINKS THEY CAN!”

So with that said...

Thank you again for taking the time to be here today...I am grateful for you making Onward Nation what you listen to and study. We all have the same 86,400 seconds in a day and I appreciate you taking some of your invaluable time and sharing it with me.

Until tomorrow...onward with gusto!

Dec 5, 2017

Jacob Baadsgaard is the Founder & CEO of Disruptive Advertising, a company that helps businesses advertise and market themselves profitably and efficiently on Google and Facebook by leveraging their software and team of marketers. After starting Disruptive Advertising in 2012, the company grew to over 60 employees and $9 million dollars in annual revenue in just 3.5 years. They have worked with over 1,000 businesses and found that an average of 76% of AdWords and Facebook ad budgets are wasted.

What you’ll learn about in this episode:

  • How you can make some very impactful decisions for your business with the power of data
  • The benefits of connecting marketing all the way through to a sale
  • How, on average, 76% of ad budgets are wasted
  • Why you should let your budget flow through what’s performing best with your ads
  • The two high-level metrics that matter for any business
  • Why it can be more expensive to go for the “cheap” traffic
  • What most businesses are doing wrong with Facebook ads
  • How to leverage social media & maximize the ROI
  • How being direct and holding people accountable can help you to become a better leader
  • Why you need to learn how to say no to bad revenue

How to best connect with Jacob:

Dec 4, 2017

Nicole has worked as a client-facing business executive for Fortune 500 companies in both sales and marketing for over ten years. Everyone from stay-at-home parents to small-business owners can access her affordable and entertaining webinars and private monetization coaching. Using her trademarked Pitch & Pray™ method, Nicole will help you embrace the #monetizethyself™ mindset and realize your brand’s fiscal goals.

What you’ll learn about in this episode:

  • Key ingredients to get started on building momentum if you want to pursue speaking engagements
  • Why it’s always a good thing to get in front of a demographic that aligns with your audience
  • What led Nicole to get a television development deal that will follow her entrepreneurial journey
  • Why you should consider live streaming to your audience with controversial, relatable, or incredibly valuable content
  • The power of being able to say no to things to get you where you want to be
  • Why now is the time to launch a course if you’ve been wanting to get into that space
  • Strategies to help you overcome fear & kick it to the curb
  • How to improve the way you show up to others
  • One strategy that you can use to build a solid platform for your business
  • How to get to the next level if you’re feeling stuck

How to best connect with Joe:

Resources:

Dec 1, 2017

Joe Vitale is President of Hypnotic Marketing, Inc., a marketing consulting firm and the author of many best-selling books, including “The Attractor Factor”, “”Life’s Missing Instruction Manual”, “The Key”, “Attract Money Now”, “Zero Limits”, and “The Secret Prayer!” He is also one of the stars of the hit movie “The Secret”, featured as an expert on the Law of Attraction. Joe recently released The Secret Mirror program, helping thousands of people to attract their desires using his newly developed Mirror Technique.

What you’ll learn about in this episode:

  • The definition of Hypnotic Marketing
  • Why learning to be a good writer is critical to success
  • How to use publicity to draw attention to your product or business
  • Why you must clear your negative beliefs to achieve success
  • The importance of having a business coach
  • The value being part of a mastermind group can provide
  • Why communication is a critical skill to master
  • How you can help your business by thinking like a publicist
  • Why you should combine offline media with online media for more impact

How to best connect with Joe:

Nov 30, 2017

Rosalie Chamberlain specializes in maximizing talent and productivity within organizations. Her mission is helping organizations become inclusive environments where everyone has the opportunity to succeed and to help individuals become their best authentic self to lead effective careers and lives. You may remember Rosalie and the wisdom she shared during Episode 284. If you haven’t listened to, studied, and applied all she shared during our first interview…I highly encourage you to add Episode 284 to your list of vital priorities.

What you’ll learn about in this episode:

  • Letting go of self-judgement and negative self-talk
  • The importance of assessing your fear
  • The need to understand your biases and the beliefs you hold
  • How your biases and beliefs have an impact on your decisions
  • How having a vision board can help you reach your goals
  • Why knowing your message is important
  • Tips on how to apply to be a TEDx speaker
  • What Rosalie’s acronym for F.E.A.R. is
  • How fear prevents us from recognizing privilege
  • Why continual learning is important for business owners

How to best connect with Rosalie:

Nov 28, 2017

Stephen is the CEO of Predictive ROI and the host of the Onward Nation podcast. He is the author of three bestselling books including the recently released Profitable Podcasting. He is also a speaker, trainer, and his digital marketing insights have been featured in SUCCESS, Entrepreneur, The Washington Post, Forbes, Inc. Magazine, and other media.

Good Morning Onward Nation and welcome to Episode 631…it is always a pleasure and honor to have you here with me. Before we get to today’s solocast, Onward Nation – I owe you a couple important thank you’s.

First, I want to say thank you for all of the ratings and reviews on iTunes. We just received a wave of new reviews and I want you to know how grateful I am for that.

You taking time out of your day to let us know what you think of the show is something my team and I take very seriously – something we consider sacred – whether you give us a thumbs up or a thumbs down – hearing from you is how we get better each and every day.

So thank you, Onward Nation, for your continued support, feedback, and all of your ratings and reviews.

And second, I want to say thank you for sharing Onward Nation episodes with your friends and colleagues…because each and every share, retweet, and post you do helps Onward Nation become heard by more people in more countries. Because of you…listeners in 119 countries have become part of Onward Nation. Because of you…business owners from around the world are able to learn from other successful business owners and how they think, act, and achieve.

So thank you, Onward Nation!

I appreciate your time and attention more than you will ever know – and the fact that you have chosen to invest a part of your day making Onward Nation what you listen to and study means a great deal to me and to my entire team.

Okay, now let’s dive into today’s solocast.

And with today’s solocast – I am going to include a twist similar to what I did back in Episode 612 when we decided to air an interview from when I was the guest on the Integrate and Ignite Podcast…which is hosted by my friend, Lori Jones…CEO of Avocet Communications.

Being a guest on another podcast gives me a special opportunity to share perspectives, insights, and experience that I might not normally share during an episode with an Onward Nation guest.

So I wanted you to hear the episode with Lori because of the takeaways that might be helpful if applied into your business.

So for today’s solocast…I am going to follow a similar recipe. We are going to air an episode where I was a guest on the podcast, MYM Your Business: The Brutal Truth, hosted by Colin Sprake.

I wanted you to hear this interview because of the depth that Colin and I explored the value of mentorship, the biggest mistake I made by not listening to the advice of Darren Hardy, one of my personal mentors, and the impact the right mentorship program can have on your company, its culture, as well as the dollars and cents behind it, in my opinion.

Colin and I also went pretty deep into business development and why I think business owners are missing a big opportunity by not focusing their time and attention on their Dream 50 prospects.

Okay, Onward Nation…so without further adieu, here is Colin Sprake from MYM Your Business: The Brutal Truth, and yours truly, as his guest.

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Okay…welcome back, Onward Nation.

I hope you found the conversation with Colin Sprake to be helpful in illustrating the power and influence of great mentorship and the impact it can have within your business and on your team.

In fact…we take mentorship so seriously here at Predictive ROI that each member of our leadership meets each week for a dedicated, one-on-one mentorship session with each of the teammates on their respective teams.

This process has helped us grow as a team, become stronger has a team, reinforced our values as a team, and helped us uncover potential problem areas for clients and solve them before they became actual problem areas.

And most importantly…the weekly sessions have helped us invest in our younger leaders – both in them as teammates and in their career path.

We do and invest in all of this so that on the day one of our teammates is invited to join the Predictive ROI leadership team, they are well-prepared, they have seen the situations before, and they know they have teammates around them who will support them no matter what.

That is a valuable culture…so that when the going gets tough and we all need to dig even deeper…or…when we are riding high and there is praise and thanks to go around…we stay grounded and realize that is all about the team.

So for all of us here at Predictive ROI…it is always…100% of the time…about the team…and my hope is that some of that message came through in my discussion with Colin – and – that there were takeaways that you can apply into your business, too.

So with that said…

Thank you again for taking the time to be here today…I am grateful for you making Onward Nation what you listen to and study. We all have the same 86,400 seconds in a day and I appreciate you taking some of your invaluable time and sharing it with me.

Until tomorrow…onward with gusto!

Nov 28, 2017

Dustin Mathews is the co-founder of Speaking Empire – the disruptive company in the leadership and education space – whose chief mission is advancing the human race by empowering leaders to communicate powerfully, unlock their fullest potential, and ultimately step into their greatness. He is the author of several bestselling books, including his latest that he co-authored to Dan Kennedy, “The No B.S. Guide To Powerful Presentations: The Ultimate No Holds Barred Plan to Sell Anything with Webinars, Online Media, Speeches, and Seminars”.

What you’ll learn about in this episode:

  • The importance of having a message and delivering it with passion
  • Why you should develop core content and figure out different ways to deliver it
  • The value of education-based marketing through speaking
  • The importance of providing value to your audience
  • Why you should approach situations with a student mindset
  • Why building relationships and delivering value is important
  • The need to have influential communication
  • The five core components of a powerful presentation
  • How to show your audience you are relevant and credible
  • The importance of differentiating your message

How to best connect with Dustin:

Nov 27, 2017

Barbara Trautlein is author of the best-selling book “Change Intelligence: Use the Power of CQ to Lead Change That Sticks”. She is the Principal and Founder of Change Catalysts and originator of the CQ System for Developing Change Intelligence. For over 25 years, Barbara has coached executives, trained leaders at all levels, certified change agents, and facilitated mission-critical change management initiatives – achieving bottom-line business and powerful leadership results for clients.

What you’ll learn about in this episode:

  • Recognizing that with change sometimes comes fear
  • The importance of having empathy
  • Why you need to be change friendly, ready, and intelligent
  • What CQ means and why it is important
  • Why 70% of major organizational changes fail
  • The importance of change leadership
  • How to overcome resistance to change
  • What the three main styles of leading change are
  • How business owners can assess their CQ
  • Which change leader styles are most prevalent and how they lead

How to best connect with Barbara:

Nov 24, 2017

Dorie Clark is an adjunct professor at Duke University’s Fuqua School of Business and the author of “Entrepreneurial You” — and — “Reinventing You” and “Stand Out”, which was named the #1 Leadership Book of 2015 by Inc. Magazine. Dorie is also a frequent contributor to the Harvard Business Review and consults and speaks for clients including Google, Microsoft, and the World Bank. You may remember Dorie and the wisdom she shared during Episode 97. If you haven’t listened to, studied, and applied all she shared during our first interview…I highly encourage you to add Episode 97 to your list of vital priorities.

What you’ll learn about in this episode:

  • Why Dorie wrote her new book “ Entrepreneurial You”
  • How to monetize your expertise
  • How to be successful in the entrepreneurial economy
  • Why entrepreneurs and aspiring entrepreneurs need straight and honest talk
  • The business impact of writing a book
  • Why success is maximizing your own potential
  • The importance of not looking too far ahead but focusing on the next goal
  • Being a good mentor by letting people see beyond the surface
  • The three things you need to stand out and become an expert in your field
  • Why focusing on content creation is a key strategy for success

How to best connect with Dorie:

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