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Onward Nation

America's best podcast for learning how today's top business owners Think, Act, & Achieve. Onward Nation is a five-day-a-week podcast hosted by Stephen Woessner, CEO of Predictive ROI. Business owners share the most influential lessons learned throughout their careers, including insights into their daily habits, their most vital priorities that have contributed to their business and personal success, and the most challenging time or situation that could have devastated or even ruined their businesses or careers. Business owners share their "recipes for success" including those systems they wish they had put into practice inside their business when first starting out. Each episode concludes with guests sharing two or three practical and tactical strategies they would recommend to brand new business owners in order to best ensure success in their new business and careers. Onward Nation provides business owners with the strategies and tactical step-by-step "recipe" that will help anyone make their business more systematic, predictable, measurable, and repeatable.
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Now displaying: September, 2016
Sep 30, 2016

Billee Howard is the Founder & CEO of Brandthropologie, an artist collective that helps place brands at the epicenter of culture and commerce. Billee is also the author of “We-Commerce” a book designed to help companies and leaders embrace the principles of the collaborative economy in ways that improve their bottom line.

What do you do in the first 60 minutes of your day?

Billee begins her day by looking at what's going on in the world -- spot trends and apply them into your business. ONWARD!

Favorite quote or lesson?

"If you're not the lead dog, the view never changes."

How do you define success?

Success is really knowing that you've pushed yourself to be the best you can be at any moment.

What strategy do you use to combat fear?

Billee looks at others and says "if they can do it -- I can do it" -- and Billee tells the reasons why here.

What makes as "A player" an "A player"?

An "A player" is someone who can constantly evolve and find new and exciting ways to develop their own skills.  

Final Round – “Breaking Down the Recipe for Success” 

How can we become better mentors?

  1. Don't try to make your mentees a carbon of you
  2. Allow yourself to be mentored by people you wouldn't think of as mentors

How can we build an audience?

  1. Build a collaborative culture inside your organization
  2. Understand how you are going to meet the needs of consumers
  3. Put communications at the beginning of a supply chain of invention instead of at the end

How can business owners reach that elusive next level?

  1. Look at how you can change up your routine and shed what's holding you back
  2. Take yourself out of your comfort zone and look at how to expand your offering
  3. Embrace failure as a tool to drive yourself towards new success

How best to connect with Billee:

Sep 29, 2016

Paul Maskill invested in his first TGA franchise in 2011, combining his business experience with passion for sports. TGA makes golf and tennis more accessible to students ages 3 to 15 through on-campus after school programs, summer camps, parent / child events and more. Over the last 4.5 years, Paul has grown his business to four franchises, impacting thousands of kids each year. At the end of 2015, Paul sold his four franchises for over 6x his initial investment and 3x his net profit. Paul then accepted a position with the franchisor to lead business development and helps current franchise owners to help build their businesses through people, processes, and systems so the business thrives without relying on the owner.

Secret – timesaving technique

Paul time blocks his morning -- have a plan and stay organized. ONWARD!

Daily habit that contributes to success

Stay organized -- Paul believes in documenting everything you can in your business.

Could have ruined your business – but now – an invaluable learning experience

Paul reached a breaking point where he couldn't do it all anymore -- and Paul tells the whole story here.

Most critical skill you think business owners need to master to be successful

"Organization and hard work."

Most influential lesson learned from a mentor

"Show up every day and work hard."  

Final Round – “Breaking Down the Recipe for Success”

What systems would you go back and put into place sooner?

I would have been proactive with my schedule and got my must-do things done by noon.

What one strategy or “recipe” would compound into big wins for business owners?

Do the little things and big things will happen.

How to exceed expectations and add the most value?

An individual would take initiative.

What strategy would you recommend new business owners focus on to best ensure success?

  1. Start with the end in mind and stay consistent
  2. Just get started and make mistakes
  3. Trust your staff until they give you a reason not to

How best to connect with Paul:

Sep 28, 2016

Stephen is the CEO of Predictive ROI and the host of the Onward Nation podcast. He is the author of two bestselling books, speaker, trainer, and his digital marketing insights have been featured in SUCCESS, Entrepreneur, The Washington Post, Forbes, Inc. Magazine, and other media.

Good Morning Onward Nation…I’m Stephen Woessner. And I am really really excited for today’s solocast because — it is going to be rock solid awesome!

One of the reasons that I am so excited is because I am returning to full teaching mode this morning with a powerful lesson about building your platform — more importantly — some practical and tactical steps about building a nation of what Kevin Kelly describes as “True Fans” who will help you mobilize and move your business onward to that next level.

True fans of you — true fans of your message — true fans of your business.

Fans who will support you — because — of the sacred bond you have built with them.

A bond that was built upon — and continues to be built upon — the foundation of the value you created, you delivered, and the value you shared with them on a consistent basis.

Whether you do that every day — every week — no matter what the schedule — no matter what the rhythm — the fact that you are consistent is what is important.

This is going to be such an awesome solocast — and I am delighted you are here with me — your time and attention mean so very much to me.

But before we dive deep into today’s lesson…I have a very important favor to ask. In fact, this is the first time I have ever asked this favor within one of my solocasts.

So, if you could do this — please know — it would mean a lot to me.

I’d be grateful — and would really appreciate it — if you would go to iTunes and give Onward Nation a rating and then write a review for our podcast. I respect your time so I wanted to make this as efficient as possible to find us in iTunes…so my team created a special link to save you time.

So if you go to www.onwardnation.com/itc you will go directly to our channel within iTunes.

Okay, why am I asking for this favor?

Last week, I was excited to share with you how Onward Nation is now listened to in 102 countries — and — that we had surpassed the milestone of 50,000 downloads. WOW — still a bit unbelievable — not going to lie — need to pinch myself to realize that yes, this is indeed our reality.

And I credited our growth to our incredible guests and all of the wonderful feedback we have received from you, Onward Nation — all of your comments on Facebook, LinkedIn, Twitter, — and — all of your emails. Thank you!

But in celebrating these amazing milestones — I made a mistake!

I forgot to mention a critical type of feedback that helps us reach more and more people with each one we receive…and that’s…all of the ratings and reviews we receive inside iTunes.

With each rating and review we receive, Onward Nation…you help us increase our rankings within iTunes — and — higher rankings means more people will see us in their search results — and potentially they will be seeing us for the very first time.

Each and every review helps more and more people in more countries to hear the wisdom and expertise shared by our guests each day.

So, if you haven’t already given us a star rating and written a review — it would really mean a lot to me if you did.

It’s simple to do. It doesn’t take much time.

Again, just go to www.onwardnation.com/itc — or — if you are listening on your phone — you can give us a rating and write a review from within your podcast app on your phone.

We’ve occasionally received feedback that leaving ratings can be a confusing process, so here are the steps in detail:

First, after going to the www.onwardnation.com/itc link, please click the blue button that “View in iTunes.”

view-in-itunes

Next, click on the link titled “Ratings and Reviews.”

click-ratings-and-reviews

Next, click on “Write a Review.”

click-write-review

If you are not signed into iTunes, you will be asked to sign in. If you are already signed into iTunes, it is likely that you will skip this step.

enter-password

Finally, you will be able to leave a review. Don’t forget the star rating!

write-review

So thank you, Onward Nation — and please know — I greatly appreciate all of your help, support, encouragement, and feedback — you make me and my team better every day — and — it is an honor to be here with you again this morning.

With that said…let’s get dialed in and ready for this week’s lesson.

You ready? Because I’m so totally ready — I’m going to bring the thunder this morning, Onward Nation…YES!

I spent quite a bit of time working through and preparing what I wanted to share with you today. Such an important lesson. How one of the vital priorities in your business should be to build a nation of true fans — to develop a sense of community, collaboration, and profitability around the purpose of your business.

Let’s begin by breaking the phrase “Build a nation of true fans” into its three core components.

First — let’s tackle the word, “Build.” How would you “build” a nation of true fans. Whether that’s a…

  • Podcast
  • Blog
  • YouTube channel
  • Instagram stories

The platform from a tech perspective is irrelevant — any or all of the above — will serve your purpose of “building” a nation of true fans. The tech behind it all is relatively easy. Is there a learning curve? Sure.

Will you feel at times like you are trying to fly the space shuttle with so many knobs and buttons to push? Sure. How does Facebook Live work? What time of day should I create a story on Instagram? What kind of camera and mic are best if I want to be a serious YouTuber?

All of these are tech questions — and within an afternoon with your best friend Google — you can solve those problems and find the answers as long as you don’t let the fear of the unknown become paralyzing to you.

So let’s shift our focus away from the tech — and instead — focus on the value you will be providing through those channels. What’s your story — how will you serve your audience — how will you make what you are doing so valuable to their business or life, that they actually consider you to be indispensable. That you become so consistent in the help, advice, recommendations, and over value that you are providing on a consistent basis — that you BUILD deposits in their emotional bank account. They begin to trust you — they begin to like you — and then because of them liking you and trusting you…they move even closer to you by truly KNOWING you.

So, your first step in building your nation of true fans has nothing to do with the actual content delivery platform and has everything to do with the value of what you will be delivering — because your nation of true fans is built on VALUE. And if you get that right — the actual platform — or your conduit through which you share your value — will fall into place — and it will feel less stressful because the value you were called — put on this Earth to deliver — will then be in the driver’s seat. You, Onward Nation — will become unstoppable.

Now let’s shift our attention toward the word “Nation” and break that down. And I want to address to make sure we address this because we live in a world where bigger lists, bigger subscribers, massive downloads, huge customer lists, etc. etc. etc. is what attracts headlines and massive attention.

I’m here to share with you the reality…you don’t need an email list of 100,000 people…you don’t need to have a podcast that gets a million downloads a month…you don’t need to have a customer list with 20,000 prospects on it.

Nope. You don’t.

That’s not your Nation.

What you need — realistically — depending on the size of your business is somewhere between 100 to 1,000 high-qualified prospects.

1000

That’s it…100 to 1,000 of the very best prospects who precisely match your client avatar — in fact — your knowledge with some of these people is so deep that you can boldly claim them as your Dream 50 prospects.

If you need a refresher on why your Dream 50 matters — please go back to Episode 308 of Onward Nation — and I map it all out — how to figure out who your Dream 50 is — and — how to romance your Dream 50 so they understand how important they are to you. Again, that was in Episode 308.

To take this point deeper — I want to share a very tangible example of a company that grew from zero to become a multi-billion a year company — yes — billion — with a capital B.

My mentor, Darren Hardy, former publisher of SUCCESS Magazine…decided to interview my friend Cody Foster, co-founder of Advisors Excel and to share the interview on the March 2014 edition of the SUCCESS CD that rides along with the magazine.

success

You may remember Cody Foster, and the wisdom he shared, as my guest on Episode 81 of Onward Nation.

During the interview with Darren, Cody shared several personal stories of very humble beginnings — and how those stories — helped shaped the kind of company Advisors Excel has become.

A company packed full — wall to wall — of incredible people — a team whose sole focus is to deliver more and more value every day to the financial advisors around the country they are there to serve. And Advisors Excel team does it masterfully well. They have BUILT their platform — a platform that is indeed built on a solid foundation of value.

But…did they build this platform by trying to serve the 60,000 financial advisors located in the state of Florida alone? No. How about all of the financial advisors up and down the west coast?

Nope.

Did they focus on spending large amounts of advertising dollars trying to reach everyone they could with their message of value, value, value?

Nope. Strike three.

Instead…what they did focus on was carefully, meticulously selecting, 1,000 of the very best financial advisors who they wanted to earn the opportunity to serve. Yes, Onward Nation, Cody shared with Darren that they built a list of 1,000 financial advisors — just 1,000 — and then they went to work to deliver more value than another other insurance marketing organization in the industry to the 1,000 advisors they wanted to work with.

The 1,000 advisors became their Nation…and advisors outside of the Nation didn’t exist. Advisors Excel was solely focused on being the best they could be for this small group of prospects.

The result outcome? Well, in year six of the business…they reached over $4 billion in revenue. $4 billion, Onward Nation.

When they are the right prospects — you don’t need 10,000…you actually only need a small number to make your business amazingly successful and profitable. 1,000 people — who you can love on — who you can support — who you can add value to — who then in turn are excited to do for you some of what you already shared with them.

So now, let’s take this number — 1,000 — deeper — because it is a magical number that we all ought to really focus on in our businesses.

Kevin Kelly was the first person — at least I think he was the first person — who popularized the theory — the notion — the strategy that if a business created a base of customers who were more like fans — 1,000 True Fans in fact — then that business could become sustainable and profitable by simply focusing on the needs of its true fans.

And here is a link to Kevin Kelly’s blog post as well as the long tail curve he created to illustrate the 1,000 true fans strategy.

long-tail-curve

Kelly describes — or defines — “True Fans” as customers who will help you mobilize and move your business onward to that next level. They are true fans of you — true fans of your message — true fans of your business.

Fans who will support you — because — of the sacred bond you have built with them.

A bond that was built upon — and continues to be built upon — the foundation of the value you create, you deliver, and the value you share with them on a consistent basis.

As I mentioned at the onset of this solocast.

Whether you do that every day — every week — no matter what the schedule — no matter what the rhythm — the fact that you are consistent is what is important.

According to Kevin, “A True Fan” is defined as someone who will purchase anything and everything you produce. They will drive 200 miles to visit your location.

They will buy the super deluxe version of your product even though they already own the standard version, too.

They have a Google Alert set for your name.

They have bookmarked your website.

They come to your product announcements — or — ribbon cutting ceremonies for a new office location.

They come to your book signings and ask for you to sign their copy.

They cannot wait for your next webinar — your next podcast episode — your next event — your next release of whatever.

And the best way to increase sales for your company is to connect with your True Fans directly…so you need to have a platform built on value…see? We keep coming back to that foundational truth.

Onward Nation, 1,000 true fans is a very reasonable number. As Kevin explains in his brilliant blog post… “if you added one fan a day, it would take only three years. True Fanship is doable. Pleasing a True Fan is pleasurable, and invigorating.”

The key challenge is that you have to maintain direct contact with your 1,000 True Fans. And you do that through building your platform — delivering value — and making sure you are using the right conduit so it reaches your 1,000 true fans on a consistent basis.

Again…it doesn’t matter if you use a podcast, blog, robust LNKD profile and LNKD publishing, long form posts on Medium, Instagram stories, Facebook Live, and the list goes on.

What’s important to identify is not the platform you are most comfortable — but — the platform your fans use the most — what is the best conduit to them?

For me — it’s this podcast, my LinkedIn account, email campaigns, and webinars.

But there is also another piece to True Fans…and that are the concentric circles of “Lesser Fans.”

These folks will not purchase everything you produce, and may not seek out direct contact, but they will buy much of what you produce.

The processes you develop to feed your True Fans will also nurture Lesser Fans. As you build your nation of True Fans, you will also add many more Lesser Fans.

And as you are building…don’t avoid…don’t miss the opportunity to go deep…to develop intimacy with your audience…with your true fans.

Onward Nation…that is one of the reasons I ask for feedback in every solocast. My team and I legitimately want to get better — but — I also want to hear from you — to get to know you — to learn from you — and to deliver even more value so Onward Nation becomes — and hopefully remains — your most favorite podcast.

Okay…with that said…and before we go…I want to make one final connection between today’s lesson and the favor that I asked you to do for me at the onset of our discussion today.

I know that I have absolutely no permission to make an ask of your time — unless — I have consistently delivered value.

And — even if I have consistently delivered value — I must be considerate in the favors I ask for — no one wants to spend time with the takers — the people who just ask, ask, ask, and never ever give.

So, Onward Nation — I am using today’s solocast as a way to ask for a legitimate favor — and — to give you a recipe for how you can do the same to build you own nation of true fans — and when you do — your nation — just like Onward Nation has become this amazing, awesome, wonderful, beautiful incredible platform of people who are so generous with your feedback and help guide your business in the exact direction it needs to go in order to deliver even more value to what it is they need.

So build your own platform for your business — or if you already have one — think about Kevin Kelly’s lesson — and ask yourself how you can add even more and more value to your the people already in your community — and build your nation of true fans.

Because when you do — your business, your team, your life will move onward to a completely new level.

So with that…I want to say thank you again for taking the time to be here with me today. It is an honor to have you here — thank you for tuning in — I am delighted you chose this episode to be what you listen to, study, and take with you on your morning run, or maybe Onward Nation has become part of your daily commute, or in some other way has become part of your morning routine.

I want you to know how much I appreciate you sharing some of your invaluable 86,400 seconds you have in your day with me and the strategies we learn and share each day from today’s top business owners.

And please continue to let me know what you think of Onward Nation…good or bad…I always want your feedback.

We will be back tomorrow with an incredible encore interview with Paul Maskill — you will not want to miss Paul’s philosophy when he encourages you to, “Go ahead — make mistakes on purpose,” Onward Nation. The conversation with Paul is packed full of discussions regarding systems — and more specifically — how he used systems to sell his company for 6 times what he bought it for and 4 times the profit. This systems discussion will help you create financial leverage within your business.

Until then, onward with gusto!

Sep 27, 2016

Gina Pellegrini is the owner of Pellegrini Team Consulting -- a Minneapolis-based firm specializing in leadership training, staff development, and practice management. Gina helps business teams streamline their systems, increase productivity, strengthen accountability, and improve communication. With the help of Gina and her team, business owners become better leaders, and employees get more involved in their company’s vision, decision-making, and growth.

Secret – timesaving technique

Gina created an "ideal week" with "buffer days" and "focus days" -- schedule your week out with the right amount of each. ONWARD!

Daily habit that contributes to success

Delegation -- Gina delegates work to her team so that she can focus on what she needs to focus on.

Could have ruined your business – but now – an invaluable learning experience

Gina's bookkeeper recommended closing the doors -- and Gina tells the whole story here.

Most critical skill you think business owners need to master to be successful

"Hire the right team members and let them do what they were hired to do."

Most influential lesson learned from a mentor

"Be direct -- and understand through someone else's eyes."  

Final Round – “Breaking Down the Recipe for Success”

What systems would you go back and put into place sooner?

I would have grown my practice quicker if I had put time management systems in sooner.

What one strategy or “recipe” would compound into big wins for business owners?

Accountability -- if there's no accountability -- it slides by.

How to exceed expectations and add the most value?

An individual would have the right attitude -- you can teach people anything -- if they have the right attitude.

What strategy would you recommend new business owners focus on to best ensure success?

  1. Hire someone as soon as possible
  2. Stay engaged with your employees
  3. Have them build their "ideal week"

How best to connect with Gina:

Sep 26, 2016

Dan Lok is the world’s most cherished entrepreneur, business mentor, and internet marketing authority, with an inspirational story that resonates around the globe. “The Dan Lok” brand is a global movement with one mission: To empower 1,000,000 entrepreneurs to become successful in life and in business. With nearly 1,500 members, Dan operates one of the largest entrepreneurial community in Canada – Vancouver Entrepreneurs Group. Dan’s recently launched his YouTube Channel already has nearly 300,000 views, expanding his reach to every corner of the globe.

Secret – timesaving technique

Dan designed his environment to fit his lifestyle -- your environment is more powerful than your willpower. ONWARD!

Daily habit that contributes to success

Attitude or gratitude -- Dan listens to specific audios every morning and focuses on what he's grateful for every morning.

Most critical skill you think business owners need to master to be successful

"Without the right mindset -- the best skill set in the world won't help you."

Most influential lesson learned from a mentor

"You have to learn to be comfortable with success."  

Final Round – “Breaking Down the Recipe for Success” 

What strategy would you recommend new business owners focus on to best ensure success?

  1. Get a mentor -- join a mastermind group -- seek help from others
  2. Look at yourself in the mirror and reflect

How best to connect with Dan:

Sep 23, 2016

Judy Robinett is a business thought leader who has been profiled in The Street, Vogue, CBS, NBC, Forbes, The Washington Post and Bloomberg Businessweek as a sterling example of the new breed of super-connectors who use their experience and networks to accelerate growth and enhance profitability. She gives speeches worldwide on business strategy and high-end strategic networking to specific outcomes. Judy has served as the CEO of both public and private companies and in management positions at Fortune 500 companies. She has been on the advisory boards of several prominent venture capital firms and is the author of “How to Be a Power Connector: The 5-50-150 Rule”, which ranked #1 of The Top Ten Business Books of 2014 by Inc.com.

Secret – timesaving technique

Judy utilizes the PADD strategy when she's on a phone call -- write down the purpose, action, details, and deadline to keep you focused during important conversations. ONWARD!

Daily habit that contributes to success

Have affirmations to help you when times are tough -- Judy tells herself she is perfect for what she needs to do.

Could have ruined your business – but now – an invaluable learning experience

Judy was broke and had to pay off debt -- and Judy tells the whole story here.

Most critical skill you think business owners need to master to be successful

"It's absolutely critical to have metrics to know your numbers inside and out."

Most influential lesson learned from a mentor

"They can break you -- but they can't kill you."  

Final Round – “Breaking Down the Recipe for Success”

What systems would you go back and put into place sooner?

I would have been smarter on sales and figured out my ideal customer.

What strategy would you recommend new business owners focus on to best ensure success?

  1. Get an advisory board
  2. Don't listen to the naysayers

How best to connect with Judy:

Resources:

Sep 22, 2016

Peter Strohkorb is an international speaker, sought after consultant and the CEO at Peter Strohkorb Consulting International. He has 20 years of hands-on Sales & Marketing experience in executive sales and marketing positions for some of the largest corporations on the planet, such as SONY, 3M, and Canon. Peter is the creator of the OneTEAM Method, author of a book of the same name, and a guest lecturer in the Executive MBA program of the Sydney Business School.

What do you do in the first 60 minutes of your day?

Peter reads his email first, figures out what he needs to get done, and blocks out his calendar based on what he has to do. ONWARD!

Favorite quote or lesson?

"If you don't believe in yourself -- why should others."

How do you define success?

Success is being able to do what you want to do when you want to do it -- and not having to ask for permission.

What strategy do you use to combat fear?

Peter forces himself to go out of his comfort zone -- and Peter tells the reasons why here.

What makes as "A player" an "A player"?

An "A player" is someone who can interact with a customer to a degree where they feel they are equals.  

Final Round – “Breaking Down the Recipe for Success”

How can we become better mentors?

  1. Just listen -- and try to come up with an external solution

How can we build an audience?

  1. Decide what platforms you want to be on
  2. Be visible when customers come looking
  3. Niche yourself down

How can business owners reach that elusive next level?

  1. Allow other people to step in and make decisions without you
  2. Make your business more nimble

How best to connect with Peter:

Sep 21, 2016

Stephen is the CEO of Predictive ROI and the host of the Onward Nation podcast. He is the author of two bestselling books, speaker, trainer, and his digital marketing insights have been featured in SUCCESS, Entrepreneur, The Washington Post, Forbes, Inc. Magazine, and other media.

Good Morning Onward Nation…I’m Stephen Woessner. And before we dive into the business building lessons within today’s solocast…I want to take a few moments to thank you.

“Thank you” to you, Onward Nation. Here’s why…

Recently, we reached two very significant milestones. Neither of which would have been possible without all of the help, support, love, and encouragement we receive from you, Onward Nation — every day.

Your feedback is uplifting…your feedback is inspiring…through all of your Facebook comments, Tweets, comments on LinkedIn, and the emails you are so kind enough to send to us — you let us know we are headed in the right direction — or — if we need to make a course correction or two.

I want you to know how much all of this means to me and my team.

We love it — because — we want to get better — and getting feedback — is our best tool for learning what we need to learn in order to deliver even more value in each episode.

And you are helping us do that — so thank you!

And we have learned along the way…so much so…that the world is taking notice. I am proud to say that Onward Nation is now listened to in 102 countries. 102 countries! My word — there are some days — that I need to pinch myself that this has become our reality — that we have this kind of opportunity — to be able to share, talk with, and learn from you, Onward Nation — 102 countries strong — each day. What an incredible gift.

Every time you write a review…every time you share a Facebook post, Retweet one of our Tweets, or write a comment on LinkedIn…you are helping us share the powerful lessons from our incredible guests.

100-countries

I want you to know how much I appreciate it.

I want you to know sincerely grateful I am for all of your support.

To be able to reach 102 countries is a major accomplishment — and it is because of you — that we have been able to do that.

And the second milestone? Well, we just blew past 50,000 downloads!

Yes, 50,767 downloads and climbing.

Not only have listeners in 102 countries around the world subscribed to Onward Nation — but — we have been able to share the great lessons of our guests with an ever-growing audience within those countries.

So thank you, Onward Nation. And please trust me when I say — we are just getting started. Even though this is Episode 327 of Onward Nation…we are truly…just…getting…started.

Okay, now let’s shift our attention to several key business building lessons that I believe will help you move onward to that next level.

Jodi Flynn, our two time guest on Onward Nation in Episodes 125 and 263…taught me much during our two interviews. In fact, one of the most powerful lessons we covered was during our encore interview was the Imposter Syndrome — and — more importantly — how to defeat it every day.

How the Syndrome holds us back every day — how if you let it — you will lose your destiny — you will begin to play too small — it is easy to let that slippery slope of sliding backwards inch by inch rob you of everything so special God has planned for you.

But you have to reach for it. You have to commit…you have to lead your team…you have to push the boulder up the hill…and then go back down to the bottom of the hill and get another one…maybe even a larger one…and then push that one up the hill.

It’s not all peaches and cream all of the time. Of course not.

But that is what leadership is. Sometimes leadership is getting into the trenches — side by side — with your team — looking them right in the eyes — and showing them — telling them — we got this…and we got this together…and then you push the boulder up the hill.

And then Jodi invited me to be her guest — on her podcast called — Women Taking the Lead. Brilliant show. And one of the lessons I shared with her audience might even surprise you, Onward Nation.

I believe you are already a leader and mentor…whether you want to be or not — whether you accept this responsibility or reject it — either way — you are being a positive influence — or a negative influence.

But you are creating influence.

So why not create positive influence, right?

As you might imagine — given the title of Jodi’s show — we dug deep into a variety of leadership questions — some deeply personal stories, Onward Nation, and how some of the women in my life impacted my career — impacted me as a person — and gave me the confidence to tackle any challenge.

I thought the best way for me to share all of these insights would be to air the full interview — Jodi and me — from Women Taking the Lead — aired as part of today’s solocast.

And then I will be back to wrap it up at the end with a powerful lesson you can think about as you move through the rest of today — and your week.

Okay, Onward Nation…here’s my good friend, Jodi Flynn…from Women Taking the Lead.

[You can listen to my interview with Jodi inside today’s episode.]

Before we close out for today — I want to reinforce a point from my interview with Jodi. Is being a leader hard? Of course.

Is being a mentor challenging? Absolutely.

Is the Imposter Syndrome nipping at your heels — and in your head — every single day — trying to rob you of your destiny? Most definitely.

But, as Marianne Williamson so brilliantly…

“Our deepest fear is not that we are inadequate. Our deepest fear is that we are powerful beyond measure. It is our light, not our darkness that most frightens us. We ask ourselves, ‘Who am I to be brilliant, gorgeous, talented, fabulous?’ Actually, who are you not to be? You are a child of God. Your playing small does not serve the world. There is nothing enlightened about shrinking so that other people won’t feel insecure around you. We are all meant to shine, as children do. We were born to make manifest the glory of God that is within us. It’s not just in some of us; it’s in everyone. And as we let our own light shine, we unconsciously give other people permission to do the same. As we are liberated from our own fear, our presence automatically liberates others.”

So, Onward Nation…you are capable of so much more — we all are. We are not doing God — our customers — or the world any favors by playing small.

In fact, we are cheating our customers, cheating the world, and being disrespectful to God by not applying all of the abundance of talents and gifts we were so richly blessed with.

And oftentimes — what is the biggest obstacle in our way? Yep. Ourselves.

So, if you want a good laugh today — go to the show notes of this episode and there is a link to a Saturday Night Live skit from many years ago when Bob Newhart was the guest host of the show — it’s hilarious — and the first time I watched it, I laughed so hard, I cried.

It will help you put your Imposter Syndrome into its proper place — and you might laugh hard enough to get those endorphins flowing.

So with that…I want to thank you again for taking the time to be here with me today. It is an honor to have you here — thank you for tuning in — I am delighted you chose this episode to be what you listen to, study, and take with you on your morning run, or maybe Onward Nation has become part of your daily commute, or in some other way has become part of your morning routine.

I want you to know how much I appreciate you sharing some of your invaluable 86,400 seconds you have in your day with me and the strategies we learn and share each day from today’s top business owners.

And please continue to let me know what you think of Onward Nation…good or bad…I always want your feedback.

We will be back tomorrow with an incredible encore interview with Peter Strohkorb — you will not want to miss Peter’s philosophy about “If you don’t believe in yourself — why should others?”, Onward Nation. Peter and I dig deep into topics like success, leadership, how to conquer fear and many other powerful lessons. The encore with Peter is off-the-charts amazing, Onward Nation! Don’t miss it.

Until then, onward with gusto!

Sep 20, 2016

Phillip Van Hooser works with organizations that wish to build leadership bench strength, performance, and productivity. From his work as a former human resources manager in corporate America -- to his leadership as a director in the bank boardroom -- to his experience as a speaking / training leadership authority for top U.S. companies -- Phil helps organizations grow by improving communication skills between employees and leaders, managing conflict, confrontation, and change while preparing for leadership transition and development. Phil is the author of five books and more than 100 training videos on leadership. His latest book, “Leaders Ought To Know: 11 Ground Rules for Common Sense Leadership”, is a must-read handbook for leaders who are feeling the pressure to perform.

Secret – timesaving technique

Phil spends his time on creating and communicating -- create a deeper base of knowledge and then communicate that knowledge to others. ONWARD!

Daily habit that contributes to success

Make your routine a habit -- Phil gets up early, gets exercise in, does spiritual study, and then tries to maximize his creative output early.

Could have ruined your business – but now – an invaluable learning experience

Phil got very sick -- and Phil tells the whole story here.

Most critical skill you think business owners need to master to be successful

"Mastery, communication, and leadership."

Most influential lesson learned from a mentor

"It's not how much money you make -- it's how much money you keep."  

Final Round – “Breaking Down the Recipe for Success” 

What strategy would you recommend new business owners focus on to best ensure success?

  1. Learn as much about what you do and why you do it as humanly possible
  2. Commit to a self-determined quest for personal mastery
  3. Don't quit

How best to connect with Phil:

Sep 19, 2016

Melinda Chen is a sales coach helping women entrepreneurs sell to big clients. She is also a sales executive with an impressive sales track record of 8 figures. Her company, Women Making Big Sales, helps women take control of their lives by going for big clients, closing important deals, and dramatically expanding their businesses. Melinda helps women entrepreneurs to connect with — and sell to — big clients in just 5-weeks.

Secret – timesaving technique

Melinda looks through a list of 5-10 clients that she wants to target before each week -- make sure you allocate the time to focus on the right clients. ONWARD!

Daily habit that contributes to success

Network with people in the industries you're in -- Melinda goes to at least three networking events for every industry she works in.

Could have ruined your business – but now – an invaluable learning experience

Melinda made 100 cold calls a day and she wasn't getting any results -- and Melinda tells the whole story here.

Most critical skill you think business owners need to master to be successful

"Be able to take on the creative and the analytical."

Most influential lesson learned from a mentor

"Do you truly believe in the product?"  

Final Round – “Breaking Down the Recipe for Success”

What systems would you go back and put into place sooner?

I would have had very, very focused markets.

What strategy would you recommend new business owners focus on to best ensure success?

  1. Go to LinkedIn and search for prospects by industry and location
  2. Pick 20-30 people and try to find everything you can to figure out why they would work with you
  3. Start crafting your plan to marketing to them

How best to connect with Melinda:

Sep 16, 2016

Joanna Riley is the CEO and Co-founder of 1-Page. Her company is building the next generation of talent sourcing and engagement solutions for enterprises. 1-Page is also the first Silicon Valley tech company to list on the Australian Stock Exchange. 1-Page specializes in helping companies with more than 1,000 employees and serves several Fortune 100 and Fortune 500 companies with its SaaS platforms. Joanna founded 1-Page with her father, Patrick, and its company was inspired by his best-selling book, The One-Page Proposal. The book provides job seekers with the knowledge to pitch a one-page job proposal to an employer -- and how to be evaluated on what they can do -- versus being judged on previous accomplishments, experience, age, or gender. Joanna lives in San Francisco and is active in raising awareness of female entrepreneurship and the need for more women in tech.

Secret – timesaving technique

Joanna surrounds herself with the right people -- your employees are your superpowers. ONWARD!

Daily habit that contributes to success

Take care of yourself -- Joanna takes the time to run and it gives her the time to think.

Could have ruined your business – but now – an invaluable learning experience

Joanna gave someone too much power and they tried to take over her business -- and Joanna tells the whole story here.

Most critical skill you think business owners need to master to be successful

"You can't do it yourself."

Most influential lesson learned from a mentor

"Decide to win before you even start."  

Final Round – “Breaking Down the Recipe for Success”

What strategy would you recommend new business owners focus on to best ensure success?

  1. Have a very deep time to decide what you're willing to give up to be successful
  2. Be fueled by no's

How best to connect with Joanna:

Sep 15, 2016

Nancy Marshall is known as The PR Maven(R), after having worked in public relations for 30 years. She recently published her first book called PR Works!

Why did you write your book?

Nancy wrote my book to position herself as an expert — and was able to give away her knowledge like Jay Baer said to do in episode 305.

Are you glad you wrote the book?

“It’s the best business card ever!”

What is the most critical skill for getting your book done?

Create an outline and make it as detailed as possible.

What has been your proudest moment as a business owner?

This past year is the 25th year of Nancy’s agency — and Nancy was invited into the state legislative chambers where her agency was recognized. AWESOME!

How did you convince yourself to let someone take over running your agency — and what have the benefits been?

Nancy hired someone 20 years ago part-time to read newspapers from her home. She did everything so well that Nancy begged her to join her full-time and eventually became the president of Nancy’s agency.

What’s one secret you can share to help move businesses onward?

  1. Create your most-wanted media list (20-30)
  2. Start following those media
  3. Try to identify the angles you would use with those journalists
  4. Pick up the phone and call journalists with your pitch
  5. Build a media kit
  6. Do media training in your business
  7. Submit letters to the editor
  8. Do media follow-up

How best to connect with Nancy:

Sep 14, 2016

Stephen is the CEO of Predictive ROI and the host of the Onward Nation podcast. He is the author of two bestselling books, speaker, trainer, and his digital marketing insights have been featured in SUCCESS, Entrepreneur, The Washington Post, Forbes, Inc. Magazine, and other media.

Good Morning Onward Nation…I’m Stephen Woessner. And welcome to Episode 322 — where 5-days a week — I interview one of today’s top business owners so we can learn their “recipe for success” — how they built and scaled their business. In fact…have you downloaded our 12 SUCCESS Strategies eBook? It’s a distillation of the best business building advice we have collected from our incredible guests. You can get yours at OnwardNation.com/12download.

12-success-strategies

So for today’s solocast — we are going to continue the momentum we have built over the last two weeks by sharing lessons I learned during my interview — as a guest — on the Business Rescue Road Map podcast.

brrm

Now, if the name Business Rescue Road Map sounds familiar — you may recall — the host of the brilliant show is Stacy Tuschl — a three-time guest on Onward Nation. Stacy was our guest for Episodes 6, 174, and 287 of Onward Nation.

stacy-tuschl-headshot

And during each of our interviews — Stacy shared deeper and deeper insights. For example, in Episode 6 — she taught us great lessons about how to prepare for growth — and transparently — connected it back to story when one of her companies grew so fast — it outpaced her and her team’s ability to adapt to the rapid changes.

But, they prioritized and successfully rebalanced the ship.

In Episode 174 — I asked Stacy to take us deep into platform building — and she generously did. We dug into what Stacy describes as her “three steps to platform building” and how her business strategy is focused on all three — each and every day.

Intrigued — I had to learn more — especially with how Stacy’s three steps were baked into the strategy behind her amazing podcast. I wanted to find out how podcasting became a key component to her business strategy.

So we had a “Why Podcasting” discussion in Episode 287 — and let me say, Onward Nation — it is rare that a business owner will say — “Oh sure…you want to know the innermost workings of my business — for me to take you deep behind the green curtain so you can learn all my secrets? Absolutely, walk right this way.” But that is what Stacy did in all three episodes — and that is what all of our Onward Nation guests do — each and every day.

Pure awesomeness from our guests.

If you haven’t listened to — studied — and applied all of the pure awesomeness Stacy Tuschl shared with us during Episodes 6, 174, and 287 — I highly encourage you to add all three episodes to your list of vital priorities.

You will be glad you did.

And then shortly after Stacy was my guest on Onward Nation — she invited me to be a guest on her podcast called…Business Rescue Road Map…and wow…that was an outstanding conversation.

Now she was interviewing me — interesting role reversal — and true to form — Stacy is an incredible host.

She has this innate gift of being able to ask the questions she knows her listeners are hoping she will ask. She gracefully guides each guest down the exact right path to make sure her audience learns what needs to be learned during each and every episode.

As I am sure you can tell, Onward Nation — I am a bit of a Stacy Tuschl fan.

So, when she asked me if I would be guest on her show…I responded with the lesson Jay Baer recently shared with us during Episode 305“Hell yes, I’ll do that! WOW!”

And like Jay said…if we are not letting the “It’s a hell yes, or it’s a no” principle guide our decision making, Onward Nation — then you are saying “yes” way too often.

I learned a lot from Stacy when she interviewed me, which is why — in just a moment — we are going to air the full interview as part of today’s solocast.

The discussion with Stacy is that impactful.

One of the lessons I shared with her audience might even surprise you — when you hear me encourage business owners to “embrace the challenge” and why enjoying those moments of struggle are key to your success — and happiness.

Stacy and I also dug into:

  • The story of why my first company failed, how I recovered from losing $100,000 when I was just 28 years old, and how those painful lessons formed the foundation what we have build here at Predictive ROI.
  • Why it is important to be at your best when the fight is the hardest. I am a firm believer, Onward Nation, in never ever giving someone the permission — anyone — to tell me what is so — to tell me what my destiny is. I’ll explain why I am so fixated on this point during the discussion with Stacy — coupled with — how the the transformation of challenges forcing you to become somebody different on your way to accomplishing a goal, that’s what makes this entire process so rewarding — becoming more — becoming the person you always dreamt of becoming, Onward Nation.
  • We also talk about why it is important to think thoughtfully about the things that are important — about the benefits of prayer, meditation, or just general thinking time.

Stacy and I wrap up the interview with some things to consider if you happen to be thinking about or contemplating — quitting — throwing in the towel — and closing your business.

To be clear, there are oftentimes some really good reasons why a business should close its doors — but it has been my experience — that business owners can be tempted to give up way, way, way too early. So Stacy and I share some thoughts and suggestions to consider — things business owners should really look at before closing their doors.

Onward Nation — there’s always a way to build capital.

So, I thought the best way for me to share these insights would be to air the full interview. I think you will get a lot out of the discussion.

And as always…please let me know what you think. Drop me a line. Thumbs up or thumbs down.

One point that I want to make sure I emphasize before we close out for today — during my conversation with Stacy — you heard us offer several recommendations for business owners to consider before closing their doors. And one particular area I have studied even more intensely since being a guest on Stacy’s show is the number of companies — more specifically — the number of business owners who struggle with generating enough leads — high quality leads flowing into their business on a steady basis…like a stream of prospects flowing right into their sales pipeline.

In fact, the Content Marketing Institute and MarketingProfs recently released a study showing that the top goal of 85 percent of today’s companies is lead gen.

85 percent, Onward Nation. Staggering.

Here’s today’s reality — there is a gaping hole inside most businesses — and that hole — is the lack of qualified leads within their pipeline. It has been my experience, Onward Nation, in 20+ years of working with business owners all over the country — most do not have a sales pipeline — and the stress of how they will meet this month’s budget — or next quarter’s — can feel crushing at times.

I am on a mission to help change that, which is why I shared several pipeline filling steps within Episode 298 several weeks ago.

But you know what…when I relistened to the episode — I thought — “Hmmm, I can do better than that — I should have gone here and talked about that — and darn it — I missed this, this, and this. Arrgghhh.”

So, I decided to create a masterclass on the 4-steps to Filling Your Sales Pipeline. You will see the full details and all we will cover — in full transparency — in very specific detail — on-screen demonstrations — it will be a very deep dive — so you can take and apply this lead gen recipe immediately inside your business.

masterclass

I look forward to seeing you — virtually at least — on September 21st.

So with that…I want to thank you again for taking the time to be here with me today. It is an honor to have you here — thank you for tuning in — I am delighted you chose this episode to be what you listen to, study, and take with you on your morning run, or maybe Onward Nation has become part of your daily commute, or in some other way has become part of your morning routine.

I want you to know how much I appreciate you sharing some of your invaluable 86,400 seconds you have in your day with me and the strategies we learn and share each day from today’s top business owners.

And please continue to let me know what you think of Onward Nation…good or bad…I always want your feedback. Hit me up on Twitter or LinkedIn — or stop by our Predictive ROI Facebook page — and let us know what you think of the show — thumbs up or thumbs down. Either way — we want to know.

Your feedback helps get better. And remember…you can always email me at stephen@onwardnation.com and I reply to every single message.

Please let us know how you think we are doing. I look forward to hearing from you.

We will be back tomorrow with an incredible encore interview with Nancy Marshall — my word, Onward Nation — you will not want to miss Nancy’s third visit to the show. We took this opportunity to dig deep into Nancy’s book — to dive into several of the exceptional PR strategies within the pages — as well as — Nancy’s business strategy behind the book and how it has become her best business card ever. So…if you have ever thought of writing a book…listen to Nancy Marshall tomorrow…because she lays out her entire strategy in precise detail. Nancy is off-the-charts amazing, Onward Nation. Don’t miss the show.

Until then, onward with gusto!

Sep 13, 2016

Kute Blackson is the secret weapon of some of the world’s most successful people - top CEOs, supermodels, pro athletes, and the Hollywood elite. His new book, “YOU.ARE.THE.ONE” is a new breed of self-help book for millennials and was released in June. Kute unravels the layers of temptations that stand between you and a more amazing life than you could ever imagine. In YOU.ARE.THE.ONE., Kute guides readers on a spiritual journey spanning London, Bali, India, and Los Angeles that will crack them wide open and leave them reborn as the person they were always meant to be — their authentic selves.

Secret – timesaving technique

Kute stays in touch with his mortality and focuses on what matters -- embrace death and make it your motivator. ONWARD!

Daily habit that contributes to success

Make your health non-negotiable -- Kute wakes up and starts exercising.

Could have ruined your business – but now – an invaluable learning experience

Kute was stuck and his business wasn't growing -- and Kute tells the whole story here.

Most critical skill you think business owners need to master to be successful

"Get into your target customer's mind and heart and feel them fully."

Most influential lesson learned from a mentor

"Every moment is a moment to serve and love."  

Final Round – “Breaking Down the Recipe for Success”

What strategy would you recommend new business owners focus on to best ensure success?

  1. Change yourself -- cultivate a commitment to personal growth
  2. Be willing to go where it's scary
  3. Focus on being of service

How best to connect with Kute:

Sep 12, 2016

Adrienne Garland is the founder of She Leads Media, a media company dedicated to leadership - both professionally and personally - for women, worldwide. The mission of She Leads Media is to inspire, educate and ultimately, to showcase women as the leaders we were all meant to be. Adrienne has an extensive marketing background and has helped media companies such as Cablevision, DIRECTV, SiriusXM, PR Newswire and PricewaterhouseCoopers with customer growth and digital transformation over the course of her career. She is a sought-after marketing consultant with expertise in bringing together and activating audiences and brands to achieve tangible results. Adrienne is a New York Business Journal 2016 class of Women of Influence honoree.

Secret – timesaving technique

Adrienne relies on writing things down -- get everything out of your head and get it on paper. ONWARD!

Daily habit that contributes to success

Be fully present with what you're doing -- Adrienne does whatever she does 100%.

Could have ruined your business – but now – an invaluable learning experience

Adrienne's partner left -- and Adrienne tells the whole story here.

Most critical skill you think business owners need to master to be successful

"Create businesses that can scale."  

Final Round – “Breaking Down the Recipe for Success”

What strategy would you recommend new business owners focus on to best ensure success?

  1. Put your business plan on paper
  2. Get help -- get feedback
  3. Think big

How best to connect with Adrienne:

Sep 9, 2016

Rick Enrico is the CEO and Founder of SlideGenius Inc., a presentation design agency with over 1,000 clients around the world. He is also a marketing and technology serial entrepreneur, having founded companies like Twenty6 Red, Juice Media, Carstir, and others.

What do you do in the first 60 minutes of your day?

Rick begins his day with a 20-minute zazen meditation -- this meditation helps to be compassionate and patient. ONWARD!

Favorite quote or lesson?

"Whether you think you can or think you can't -- you're right." -- Henry Ford

can_t_wall_poster_inverted

How do you define success?

Success is creating a culture that puts employees first.

What strategy do you use to combat fear?

Rick meditates -- and Rick tells the reasons why here.

What makes as "A player" an "A player"?

An "A player" goes above and beyond for clients and each other.  

Final Round – “Breaking Down the Recipe for Success”

How can we become better mentors?

  1. Have weekly one-on-ones with your direct reports

How can we build an audience?

  1. Carve out a niche and excel at producing content in that space

How can business owners reach that elusive next level?

  1. Let go and let managers run their divisions -- mistakes and all
  2. Take time with people development
  3. Stay curious

How best to connect with Rick:

Sep 8, 2016

Ari Weinzweig is CEO and co-founding partner of Zingerman's Community of Businesses, which includes Zingerman's Delicatessen, Bakehouse, Creamery, Catering, Mail Order, ZingTrain, Coffee Company, Roadhouse, Candy Manufactory and the newest business, Cornman Farms. Zingerman's produces and sells all sorts of full flavored, traditional foods in its home of Ann Arbor, Michigan to the tune of $55,000,000 a year in annual sales.

Ari was recognized as one of the Who's Who of Food & Beverage in America by the 2006 James Beard Foundation and has awarded a Bon Appetit Lifetime Achievement Award among many recognitions.

Ari is the author of a number of articles and books, including Zingerman's Guide to Better Bacon (Zingerman's Press), Zingerman's Guide to Giving Great Service, Zingerman's Guide to Good Eating (Houghton Mifflin), Zingerman's Guide to Good Leading, Part 1: A Lapsed Anarchists Approach to Building a Great Business, and Zingerman's Guide to Good Leading, Part 2: A Lapsed Anarchists Approach to Being a Better Leader. Zingerman's Guide to Good Leading, Part 3; A Lapsed Anarchist's Approach to Managing Ourselves, was released in December of 2013. Zingerman's Guide to Good Leading, Part 4; A Lapsed Anarchist's Approach to the Power of Beliefs in Business is scheduled for release in the first part of 2016.

What do you do in the first 60 minutes of your day?

Ari journals every morning on yellow legal pads -- clear your mind and focus on the positives. ONWARD!

Favorite quote or lesson?

"Just go ahead anyway."

What makes as "A player" an "A player"?

An "A player" is built by having the right ecosystem -- people do their best work when they're part of a great team.  

Final Round – “Breaking Down the Recipe for Success”

How can we become better mentors?

  1. Have positive beliefs about your mentee's ability

How best to connect with Ari:

Sep 8, 2016

Stephen is the CEO of Predictive ROI and the host of the Onward Nation podcast. He is the author of two bestselling books, speaker, trainer, and his digital marketing insights have been featured in SUCCESS, Entrepreneur, The Washington Post, Forbes, Inc. Magazine, and other media.

Good Morning Onward Nation...I’m Stephen Woessner. And welcome to Episode 317 -- where 5-days a week -- I interview one of today’s top business owners so we can learn their “recipe for success” -- how they built and scaled their business.

But on Wednesday’s each week...I record what I like to call a solocast -- where I fly solo for an episode -- just me -- no guest. And this gives us the opportunity to really dig deep into a particular topic or lesson -- and take the time to get super tactical where cover vital priorities like lead gen, sales pipelines, how to defeat the imposter syndrome, and even how to recruit A-players into your company.

Speaking of which -- thank you very much, Onward Nation for all of the feedback regarding Episode 298, my solocast from a couple of weeks ago that I named, “How to Fill Your Sales Pipeline.”

Episode 298 was my longest solocast to date -- but -- I did that because I wanted to tackle a chronic problem most business owners are facing.

And that problem is the lack of qualified leads flowing into their sales pipeline. It has become a gaping hole inside most businesses.

In fact, the Content Marketing Institute and MarketingProfs recently published a study concluding that the top goal of 85 percent of companies today is lead generation. Organizational Goals Yes, 85 percent Onward Nation. Staggering!

So, I was really pleased to read all of the wonderful feedback we received following 298 -- Awesome!

And I have to say...your feedback...inspired my team and me so much that we decided to go even deeper and create a FREE 17-page Quick Start Guide on How to Fill Your Sales Pipeline.

Just go to OnwardNation.com/Pipeline and you can download it for FREE. Quickstartguidecover-01 Katherine and Louie on my team did an outstanding job creating the guide -- thanks guys -- and my hope is that you and your team will find it helpful as you work through the recipe I shared in Episode 298.

And as always -- if you have questions -- let us know -- and remember -- my direct email address is stephen@onwardnation.com. I read and reply to every single email.

Please let me know what you think -- thumbs up or thumbs down.

So for today’s solocast -- I am going to do something a little different by continuing the momentum we started last week.

Instead of me sharing or teaching a step-by-step lesson per se -- I am going to re-introduce you to Kelly Hatfield, our great guest for Episode 274. Shortly after Kelly was my guest -- she invited me to be a guest on her podcast, Absolute Advantage...and that was an outstanding conversation. The leadership lessons Kelly and I exchanged were insightful -- and -- I think I might even surprise you, Onward Nation when you hear me encourage you to “Let your team kick you out of projects” and why this is critical to scaling your business.

Kelly and I also dug into:

  • The lessons of parenting that can be used when running a company
  • How to find “A Players” and recruit them into an internship program
  • The improvements my team and I have had to make to our employee onboarding process due to previous failures in that area
  • Why overnight success is a myth
  • How to retain your best talent
  • Why you need to be completely transparent with your mentors
  • What separates the super-high achievers from the rest

I thought the best way for me to share these insights would be to air the full interview. I think you will get a lot out of the discussion.

And as always...please let me know what you think.

One point that I want to make sure I emphasize before we close out for today -- during my conversation with Kelly -- you heard me talk about how we have built our Predictive ROI team from the “Draft” -- we have built our team through a powerful internship program. And over the last 20+ years...I have had many business owners -- even colleagues -- tell me that an unpaid internship program is not possible -- that it can’t be done -- that it is wrong to do -- or -- if you do attract candidates -- they won’t be the best candidates. I am here to say -- that none of that is accurate.

If you’re interested in having a rock solid awesome internship program at your company -- a program that delivers great value to your business -- AND -- delivers an amazing educational experience for your interns -- then take a listen to Episode 137 of Onward Nation.

I shared the complete recipe we have developed and used to build our internship program.

My hope is that the recipe will save you some time and add some value to your process.

So with that...I want to say thank you again for taking the time to be here with me today. It is an honor to have you here -- thank you for tuning in -- I am delighted you chose this episode to be what you listen to, study, and take with you on your morning run, or maybe Onward Nation has become part of your daily commute, or in some other way has become part of your morning routine.

I want you to know how much I appreciate you sharing some of your invaluable 86,400 seconds you have in your day with me and the strategies we learn and share each day from today’s top business owners.

And please continue to let me know what you think of Onward Nation...good or bad...I always want your feedback. Hit me up on Twitter or LinkedIn -- or stop by our Predictive ROI Facebook page -- and let us know what you think of the show -- thumbs up or thumbs down. Either way -- we want to know.

Your feedback helps get better. And remember...you can always email me at stephen@onwardnation.com and I reply to every single message.

Please let us know how you think we are doing. I look forward to hearing from you.

We will be back tomorrow with an incredible encore interview with Ari Weinzweig -- you will not want to miss Ari’s philosophy and strategy behind how to defeat what he calls the self-fulfilling belief cycle. He will take you deep inside his research and application into these principles and how they add value to their 700 employee, $60 million operation in Ann Arbor, Michigan. Ari is off-the-charts amazing, Onward Nation! Don’t miss it.

Until then, onward with gusto!

Sep 6, 2016

Anne Deeter Gallaher is Owner and CEO of Deeter Gallaher Group, a marketing, public relations, and digital media firm with offices in Camp Hill, Pennsylvania and Nashville, Tennessee. Anne is the co-author of the book, “Students in High Gear: A Guide for Students and Aspiring Game Changers in Transition from College to Career” and “Women in High Gear: A Guide for Entrepreneurs, On-Rampers, and Aspiring Executives”. Honored as one of Pennsylvania’s “Best 50 Women in Business”, Anne is a frequent speaker and has been featured in The Wall Street Journal, The Huffington Post, and is a contributor to several blogs.  

Secret – timesaving technique

Anne figures out her must-do project for the day -- don't do anything else until that is done. ONWARD!

Daily habit that contributes to success

Bring an air of optimism wherever you are -- Anne deliberately is positive around the office.

Most critical skill you think business owners need to master to be successful

"If you can master the power of language -- you can soar."

Most influential lesson learned from a mentor

"Separate business from emotion."  

Final Round – “Breaking Down the Recipe for Success”

What systems would you go back and put into place sooner?

I would have gone high-gear sooner.

What strategy would you recommend new business owners focus on to best ensure success?

  1. Write down your five high-gear goals
  2. Assemble a personal board of advisors
  3. Master the skill of language

How best to connect with Anne:

Sep 2, 2016

Jefferson Lilly is a self-made millionaire mobile home park investment expert, educator, and industry consultant. Prior to co-founding Park Street Partners in 2013, Jefferson spent seven years investing his own capital acquiring and operating his own mobile home parks. Before becoming a full-time investor, Jefferson spent nine years in sales leadership roles with several venture-backed startups in Silicon Valley. Jefferson has been featured in The New York Times, Bloomberg Magazine, and on the “Real Money” television show.

Secret – timesaving technique

Jefferson is trying to hire more employees -- it's important to delegate tasks. ONWARD!

Daily habit that contributes to success

Always be learning -- Jefferson spends weekly time in a mastermind group.

Could have ruined your business – but now – an invaluable learning experience

Jefferson got a letter in writing from the government saying his first mobile home park's sewage lagoon was built to code -- and it wasn't -- and Jefferson tells the whole story here.

Most critical skill you think business owners need to master to be successful

"Be persistent in all facets of business."

Most influential lesson learned from a mentor

"Buy great businesses at fair prices -- not fair businesses at great prices."  

Final Round – “Breaking Down the Recipe for Success”

What systems would you go back and put into place sooner?

I would have had more financial controls and would have had a bookkeeper.

What one strategy or “recipe” would compound into big wins for business owners?

Delegate -- and make sure things are getting done.

How to exceed expectations and add the most value?

An individual would have the ability to think for themselves and overcome obstacles.

What strategy would you recommend new business owners focus on to best ensure success?

  1. Get yourself mentors
  2. Set yourself plans and write them down

How best to connect with Jefferson:

Sep 1, 2016

Diane Gardner is an expert tax coach, Quilly award recipient, and best-selling author whose proactive tax planning approach gives clients a leg up on Uncle Sam and helps them dodge the tax bullet. Diane saves small business clients between $5,000 and $50,000 in taxes in as little as 60 minutes! Her tax coaching prowess has resulted in a combined savings of nearly $500,000 to-date of hard-earned profits small business owners would have given to the government by overpaying taxes. Diane is the co-author of the bestselling books, “Stand Apart” and “Why Didn’t My CPA Tell Me That?” She has also authored four other books including her newest, “Stop Overpaying Your Taxes! 11 Ways Entrepreneurs Overpay and How to Stop it Now!”

What do you do in the first 60 minutes of your day?

Diane starts her day by planning the rest of her day -- don't go into your day without a plan. ONWARD!

Favorite quote or lesson?

"Life begins at the edge of your comfort zone."

How do you define success?

Success is working the hours that I choose to work -- not because I have to work them -- so that I can help people because I want to help them -- not because I have to help them.

What strategy do you use to combat fear?

Diane thinks you just need to change your mindset -- and Diane tells the reasons why here.

What makes as "A player" an "A player"?

An "A player" is someone show shows up with their mind, body, spirit, and soul.  

Final Round – “Breaking Down the Recipe for Success”

How can we become better mentors?

  1. Never ever give up

How can we build an audience?

  1. Be a giver

How can business owners reach that elusive next level?

  1. Look at your financials

How best to connect with Diane:

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