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Onward Nation

America's best podcast for learning how today's top business owners Think, Act, & Achieve. Onward Nation is a five-day-a-week podcast hosted by Stephen Woessner, CEO of Predictive ROI. Business owners share the most influential lessons learned throughout their careers, including insights into their daily habits, their most vital priorities that have contributed to their business and personal success, and the most challenging time or situation that could have devastated or even ruined their businesses or careers. Business owners share their "recipes for success" including those systems they wish they had put into practice inside their business when first starting out. Each episode concludes with guests sharing two or three practical and tactical strategies they would recommend to brand new business owners in order to best ensure success in their new business and careers. Onward Nation provides business owners with the strategies and tactical step-by-step "recipe" that will help anyone make their business more systematic, predictable, measurable, and repeatable.
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Now displaying: June, 2015
Jun 30, 2015

Tony Parinello created his own brand of sales training called Selling to VITO™, the Very Important Top Officer in 1995. Today, he is trusted by the majority of Fortune 1,000 and over 2.5 million sales people in more than 30 countries to help them create bigger deals in less time.  

Secret -- timesaving technique

Start your day doing something you love to do, identify a time during the day when you can do your best work, and get the hardest task out of the way first. ONWARD!

Daily habit that contributes to success

Tony tries to develop an unshakeable belief that is derived from identifying a single purpose.

Could have ruined your business -- but now --  an invaluable learning experience

Tony was ready to release an audio album, but failed to deliver a pitch to a notable producer -- and Tony tells the whole story here.

Most critical skill you think business owners need to master to be successful

“A business owner has to be able to look at the end result and make it a priority before everything else.”

Most influential lesson learned from a mentor

“Size does not matter and it never will.”  

 

Final Round -- “Breaking Down the Recipe for Success”

 

What systems would you go back and put into place sooner?

“I would put a system in place that could help with leveraging distribution points and international channels.”

What one strategy or “recipe” would compound into big wins for business owners?

You have to make it clear to the marketplace that your organization has an unshakable belief in their product or service.

How to exceed expectations and add the most value?

An individual that can think independently, but still understands how their thoughts align with the organization.

What strategy would you recommend new business owners focus on to best ensure success?

  1. Understand your purpose.
  2. Don’t be afraid to ask for help.
  3. Find a reliable mentor.

How best to connect with Tony:

Jun 29, 2015

Jim Traister is the CEO of HospitalityFan, a Social Media & Creative agency that drive sales via social media for independent hospitality businesses every day across the country.  

Secret -- timesaving technique

Consolidate your channels of communication, utilize email in an effective manner, and make sure to turn off all unnecessary notifications that can become distractions. ONWARD!

Daily habit that contributes to success

Jim’s success can be attributed to family and an overall willingness to tackle the hardest task at the start of the workday.

Could have ruined your business -- but now --  an invaluable learning experience

Jim had to let go of a valued salesperson and consequently lost one of the company’s largest accounts -- and Jim tells the whole story here.

Most critical skill you think business owners need to master to be successful

“A business owner has to be committed to their customers, understand the customer's point-of-view, and remain persistent.”

Most influential lesson learned from a mentor

“It’s so easy to be great if you have a good work ethic because there is very little competition out there.”  

 

Final Round -- “Breaking Down the Recipe for Success”

 

What systems would you go back and put into place sooner?

“I would have put a system in place to help with sales because an inadequate system can’t fully prepare a salesperson.”

What one strategy or “recipe” would compound into big wins for business owners?

Caring is the recipe for success. Very few companies try to form mutually beneficial meaningful relationships.

How to exceed expectations and add the most value?

An individual that can communicate effectively, take initiative, and become a proactive problem solver.

What strategy would you recommend new business owners focus on to best ensure success?

  1. Find your future self.
  2. Don’t listen to your friends and family if they can’t relate.
  3. Be Persistent and care for everyone.

How best to connect with Jim:

Jun 26, 2015

Albrecht was a co-founder of Student-Online, a pioneer start-up in electronic publishing and online dictionaries in the early 1990's. He is the founder (and 2008- 2012 CEO) of Berliner Filmforum a business club and network for film and media professionals with 10,000 members. As a consultant Albrecht has worked for Osram, Europcar, Daimler, VW, Total, Cisco Systems, the Vatican, US-State Department and a number of Start-Ups and SMEs.  

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Secret -- timesaving technique

Make a schedule and understand your individual strengths. Try to identify a specific time during the day when you can excel at your trade. Don’t try to work when distractions are present. ONWARD!

Daily habit that contributes to success

Albrecht makes sure to close the door to signify when he is working. Closing the door limits unnecessary distractions.

Could have ruined your business -- but now --  an invaluable learning experience

When Albrecht left Syria during a period of civil unrest he lost all of his business connections -- and Albrecht tells the whole story here.

Most critical skill you think business owners need to master to be successful

“A business owner has to learn to say no and prioritize their day in an efficient manner.”

Most influential lesson learned from a mentor

“90% of what people say is total nonsense and the other 10% of the noise actually matters.”  

 

Final Round -- “Breaking Down the Recipe for Success”

 

What systems would you go back and put into place sooner?

“I would try to get out of the system. The educational systems I progressed through prepared me for a world that did not exist. I would love to go back and prepare myself for the real world.”

What one strategy or “recipe” would compound into big wins for business owners?

Repetition is an invaluable technique that helps business owners achieve a level of mastery.

How to exceed expectations and add the most value?

An individual that can identify with the organization, hold onto their own ideas, and refrain from developing an ego.

What strategy would you recommend new business owners focus on to best ensure success?

  1. Don’t be afraid.
  2. Identify your core strengths.
  3. Keep asking questions.

How best to connect with Albrecht:

Jun 25, 2015

Tom Dunkel has 25 years of finance and real estate experience. He currently runs 4 alternative investment companies and volunteers with the Boy Scouts of America. He enjoys sports, music and spending time with his family.  

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Secret -- timesaving technique

Employ traditional and simple methods. Get a journal and write down your ideas. Tom believes traditional methods compound over time and promote efficiency throughout the workday. ONWARD!

Daily habit that contributes to success

Over the last few years, Tom has made exercise and continual learning major priorities in his daily routine.

Could have ruined your business -- but now --  an invaluable learning experience

A trading partner stole nearly $750,000 of investor-raised capital from Tom’s business -- and Tom tells the full story here.

Most critical skill you think business owners need to master to be successful

A business owner has to have the ability to communicate their vision with the utmost clarity.”

Most influential lesson learned from a mentor

“Take personal responsibility to become more and your success will correlate with the person you become.”  

 

Final Round -- “Breaking Down the Recipe for Success”

 

What systems would you go back and put into place sooner?

“A system versed in communicating with internal personnel and outside stakeholders.”

What one strategy or “recipe” would compound into big wins for business owners?

Identify three vital functions to limit distractions and bolster concentration.

How to exceed expectations and add the most value?

Clear away the clutter, limit distractions, and deliver consistently.

What strategy would you recommend new business owners focus on to best ensure success?

  1. Find a mentor.
  2. Work towards your entrepreneurial vision.
  3. Create a life plan and build your business around it.

How best to connect with Tom:

Jun 24, 2015

Entrepreneur, Hyper Networker, and Success guru. I am known for the companies and groups I have started, the thought leadership in Enterprise Architecture, and my community contribution and support.

 

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Secret -- timesaving technique

Focus on your top three income-producing activities. Focusing on your top three income-producing activities will help your team stay on track and the revenue should follow. ONWARD!

Daily habit that contributes to success

Phil follows a personal fitness routine to bolster his energy levels. Phil credits the routine for his energy throughout the workday.

Could have ruined your business -- but now --  an invaluable learning experience

One of Phil’s largest clients sent a letter notifying the company that there was a breach of contract -- and Phil tells the whole story here.

Most critical skill you think business owners need to master to be successful

“A business owner needs to be determined and have the ability to persevere through hardship.”

Most influential lesson learned from a mentor

“Done is better than perfect. The creative process is dynamic, but you have to get the job done.”  

 

Final Round -- “Breaking Down the Recipe for Success”

 

What systems would you go back and put into place sooner?

“I would go back and look at systems versed in planning with an emphasis on life planning.”

What one strategy or “recipe” would compound into big wins for business owners?

Everyone within the organization has to understand what needs to be done to bring income into the company.

How to exceed expectations and add the most value?

You have to be committed to customer service and creating meaningful relationships.

What strategy would you recommend new business owners focus on to best ensure success?

  1. Find a mentor.
  2. Be comfortable with change.
  3. Reflect daily regarding the state of your business.

How best to connect with Phil:

Jun 23, 2015

Afraa Zammam is co-founder of "The Magic of the Swarms", a charity for refugee children based on her husband's art.  

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Secret -- timesaving technique

Get an accountability partner. An accountability partner is anyone who is going to help you stay focused. Afraa believes accountability partners help an individual to adhere to their daily schedule. ONWARD!

Daily habit that contributes to success

Afraa makes a sincere effort to mediate and take walks throughout the workday.

Could have ruined your business -- but now --  an invaluable learning experience

A war in Syria broke out and took a toll on Afraa’s international cosmetic company -- and Afraa tells the whole story here.

Most critical skill you think business owners need to master to be successful

“A business owner has to have patience and excellent communication skills.”

Most influential lesson learned from a mentor

“Live life by design instead of life by default. Environment is everything. Your environment is a direct reflection of yourself.”  

 

Final Round -- “Breaking Down the Recipe for Success”

 

What systems would you go back and put into place sooner?

“I don’t think I would go back and push the reset button to add a specific system. We’ve found a way to take advantage of our particular situation over the past three years.”

What one strategy or “recipe” would compound into big wins for business owners?

Take ownership of your responsibilities, don’t make excuses, and never blame others for your own mistakes. “Do you want to be the wave or do you want to be the surfer?”

How to exceed expectations and add the most value?

Write down all your goals and make sure to stay on track.

What strategy would you recommend new business owners focus on to best ensure success?

  1. Just do it.
  2. Surround yourself with people you admire.
  3. Get rid of any major distractions that hinder your business.

How best to connect with Afraa:

Jun 22, 2015

Shane Stott is CEO of Walker Tape Co, and the co founder of Zen Float Co. He's an inventor at heart and has revolutionized both of his industries. His inventions have been featured on ABC, MSN, and Yahoo. He is a very active industry expert in both fields producing webinars, interviews, and how-to videos that can be found at ZenFloatCo.com and WalkerTapeCo.com.

 

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Secret -- timesaving technique

Make a “WIN-list” not a to-do list. Making a win list allows an individual to focus on their vital priorities. Starting with the hardest task on your WIN-list is a great way to initiate the day. This recipe helps Shane’s build enough momentum to conquer major challenges. ONWARD!

Daily habit that contributes to success

Shane has developed a morning routine that consists of his daily workout regiment, a balanced breakfast, and this motivational audio (Link to MP3) that gets him in the zone during his commute to work.

Could have ruined your business -- but now --  an invaluable learning experience

Shane was working on an innovative prototype when it literally sprung a leak. Ultimately, Shane’s team went back to the drawing board to find a solution -- and in the process -- improved the product.

Most critical skill you think business owners need to master to be successful

“Business owners need to take advantage of our information world by accessing free information and making a commitment to constant learning.”

Most influential lesson learned from a mentor

“I chased it and I got it, but it didn't bring me the joy that I had initially expected.”  

 

Final Round -- “Breaking Down the Recipe for Success”

 

What systems would you go back and put into place sooner?

“I would build a beta testing group for both of my businesses at a very early stage.”

What one strategy or “recipe” would compound into big wins for business owners?

Welcome feedback as a team because it’s an opportunity for growth.

How to exceed expectations and add the most value?

Individuals who can manage themselves in their own respective field with the utmost honesty and humbleness.

What strategy would you recommend new business owners focus on to best ensure success?

  1. Give it your best effort until you have nothing left to give.
  2. Have total faith that you can conquer the twists, turns, and obstacles.
  3. Don’t limit your potential.

How best to connect with Shane:

Jun 19, 2015

Entrepreneur, business coach and business journalist. President of Marty Wolff Business Solutions.

Secret -- timesaving technique

It’s all about the fundamentals. Observe the practice, write down your goals, and try to review them on a regular basis. Get your heart and mind behind your goals. ONWARD!

Daily habit that contributes to success

A morning routine initiated by a brief prayer. Immediately after prayer, Marty reviews his goals, creates a concise to-do list, and continually checks his progress throughout the day.

Could have ruined your business -- but now --  an invaluable learning experience

Success at a young age gave Marty a sense of invincibility. He decided to go into a struggling retail business with the idea of reinventing the organization. He ultimately failed by hanging on too long.

Most critical skill you think business owners need to master to be successful

To thrive in the current business environment you have to read, keep learning, and continually absorb information to feed the mind.”

Most influential lesson learned from a mentor

“You know you young guys think it gets easier. It doesn't. It just changes over time.”  

 

Final Round -- “Breaking Down the Recipe for Success”

 

What systems would you go back and put into place sooner?

“Financial systems, financial accountability platforms, and systems that help an individual formulate a better understanding of financial projections.”

What one strategy or “recipe” would compound into big wins for business owners?

Share the big picture within your corporation, get everyone rowing in the same direction, and implement internal systems to spread your vision.

How to exceed expectations and add the most value?

An individual can exceed expectations by being a great team member.

What strategy would you recommend new business owners focus on to best ensure success?

  1. Gut check.” Why are you doing what you're doing?
  2. Ask for help. Don’t try to do it all on your own.

How best to connect with Marty:

Jun 18, 2015

Stacy Tuschl is a speaker, business coach, and the owner of The Academy of Performing Arts in Wisconsin. She is the author of the forthcoming book, Is Your Business Worth Saving?, where she reveals proven strategies for pulling entrepreneurs out of a rut and launching them toward business success.

Secret -- timesaving technique

Do everything you can to prepare for tomorrow before you go to bed tonight!

Daily habit that contributes to success

Delegate -- but -- follow-up to check in on progress without micro-managing -- by scheduling a series of specific, regularly occurring checkpoint meetings each week.

Could have ruined your business -- but now --  an invaluable learning experience

Stacy tells her story of trying to keep her head above water at the time her business began to grow quickly -- so she hired several people without having a plan or management team in place -- all of which compounded in more problems. She was forced to learn how to onboard, train, and delegate...quickly!

Most critical skill you think business owners need to master to be successful

The preparation behind your performance.”

Most influential lesson learned a mentor

Things are never as hard as they look.”  

 

Final Round -- “Breaking Down the Recipe for Success”

 

What systems would you go back and put into place sooner?

Hire an assistant immediately”...someone who can do all of the $10 an hour jobs so you can focus on accomplishing your most vital priorities each day.

What one strategy or “recipe” would compound into big wins for business owners?

Set up and schedule a consistent rhythm of checkpoint meetings -- and then train your team to wait until the meetings to provide feedback all at once so it can be dealt with all at once.

How to exceed expectations and add the most value?

Be a self-starter. But don’t ask questions -- instead -- raise questions. As a business owner, you should hire people who are smarter and more skilled than you for your various departments and then ask them to self-start projects.

What strategy would you recommend new business owners focus on to best ensure success?

  1. Say no a lot” and protect your schedule and only say “yes” to amazing opportunities.
  2. Find a coach or mentor right away to help bring the best out of you (and Stacy outlines an excellent recipe for how to find the right mentor).

How best to connect with Stacy:

  • Go to StacyTuschl.com to get details about her forthcoming book, weekly video blog, and training programs.
  • Two of Stacy’s favorite productivity resources:
Jun 17, 2015

Speaker, Author, Successful CEO and Student of the Game of Business. Founder/CEO of MyEmployees, a 26 year-old firm in the Top 1% Worldwide in the Employee Engagement and Recognition industry.  

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Secret -- timesaving technique

Take your skill set, and the skill sets of your team, to the next level by reading every day. What started as 30-minutes a day has morphed into three to four hours. This recipe has resulted in David being able to build an incredible team and he now takes 25 weeks of vacation a year. ONWARD!

Daily habit that contributes to success

Get up early and then jump start your day with prayer and thoughtful learning while everything is quiet and the distractions are minimal.

Could have ruined your business -- but now --  an invaluable learning experience

David, with full transparency, shares the story of when two people (a family member and close friend) copied David’s business. David battled through the betrayal, the lost sales, and the competitive struggles. It forced him to create a revolutionary sales strategy, which ultimately won his business $3 million in new sales.

Most critical skill you think business owners need to master to be successful

Tap minds that are greater than your own.”

Most influential lesson learned a mentor

You don’t have a great business unless you have a great team.” David shares a specific recipe for honoring and recognizing employees consistently.  

 

Final Round -- “Breaking Down the Recipe for Success”

 

What systems would you go back and put into place sooner?

Read, study, and apply the systems described in The E-myth Revisited, by Michael Gerber. Onward Nation -- get your free Audible version of E-myth Revisited here!

What one strategy or “recipe” would compound into big wins for business owners?

Learn together -- with your team. David describes the massive ROI and teamwork his company has generated through the “Book Club” at his company, MyEmployees.

How to exceed expectations and add the most value?

Demonstrate how you want to be better...every day.

What strategy would you recommend new business owners focus on to best ensure success?

  1. Hire slow and fire fast. Don’t make the mistake of keeping an employee on your team who is not a cultural fit -- even if they are a high performer.
  2. Constantly look for more and more ways to add value to your clients.

How best to connect with David:

Bonus: Get a free Kindle version and companion workbook to Built to Lead when you buy a copy of the book from Amazon. Just email David at: Davidlong @ toptenmanager dot com with the subject line: “Send Kindle Version”.

Jun 16, 2015

ReLaunch – Become Known in Your Niche – podcasts and resources to inspire entrepreneurial confidence, maximize visibility and promote business growth. Founders Joel and Dr. Pei. 

Secret -- timesaving technique

Technique learned from Darren Hardy, publisher of SUCCESS Magazine -- schedule a “90-minute Jam Sessions” to work on your most vital priorities.

Daily habit that contributes to success

Consistently working out / fitness has been a game-changer because it provides the energy to carry out what needs to be done.

Could have ruined your business -- but now -- an invaluable learning experience

Joel produced eight podcasts before The Relaunch Show took off. All of those lessons of what not to do contributed to Relaunch becoming the massive success it is today. But it took determination to work through those painful lessons learned in online marketing, business systems, and how to build a strategy to reach the right audience.

Most critical skill you think business owners need to master to be successful

Business owners need to master themselves by learning their strengths, features, talents, and skills so they can move their business from A to B.

Most influential lesson learned a mentor

The power of “Success Vitals” learned from Darren Hardy during his live High Performance Summit in La Jolla, California. We need to zero in like a laser beam in order to maximize our result outcomes.  

 

Final Round -- “Breaking Down the Recipe for Success”

 

What systems would you go back and put into place sooner?

Developing a good understanding of what content your customer avatar wants -- and then setting up a content funnel inside an email distribution system to deliver exactly that and nurture the relationship. “Your list is your currency.

What one strategy or “recipe” would compound into big wins for business owners?

Make 15 cold calls every day in order to present offers and pitches to develop new business relationships -- and meticulously track all of the metrics and touch points.

How to exceed expectations and add the most value?

Delegate and teach your team to take more and more off your task list so they can “do things today that will create time for you tomorrow.” Powerful lesson Joel and Dr. Pei learned from Rory Vaden, author of Procrastinate on Purpose.

What strategy would you recommend new business owners focus on to best ensure success?

  1. Don’t be afraid to ask for feedback (it is the only way you can get better).
  2. Surround yourself with the best books and the best training resources.
  3. Surround yourself with relationships -- link arms with a mentor -- people who will not only teach you but will let you stand on their shoulders so you can get up there and see what you currently cannot see.
  4. Practice the daily rituals / habits you must do...day in and day out.

How best to connect with Joel and Dr. Pei:

  • About The Relaunch Show
  • Get a copy of Joel’s book “Find Your Voice” from Amazon here
  • Or, go here and get the Audible version of Joel’s book free.
Jun 11, 2015

Stacey is an entrepreneur, author, business owner, attorney, blogger, and mom. Stacey’s keynotes, blogs, and radio show continue to offer a compelling message about defining and achieving your dreams.

 

Secret -- timesaving technique

Wake up early (4:00 to 4:30 a.m.) because by the time 8:00 a.m. hits -- the day is no longer your own. It belongs to your clients, employees, meetings, etc. During those early hours -- focus on several key priorities that are necessary for you to “win the day”.

Daily habit that contributes to success

Never focus on the immediate results.

Could have ruined your business -- but now --  an invaluable learning experience

In 2005 - 2006 the real estate market changed. Stacey went from having it all -- to having to sell it all in order to keep her business afloat. She sold her house, sold her cars, and moved into one of her investment properties. She then dug in, used the right affirmations, and has since battled back to success! “The stories in our head become the stories of our life.

Most critical skill you think business owners need to master to be successful

If you want to build a successful business -- and have an awesome life -- you must recognize that you are the average of the people you spend the most time with. In this interview -- Stacey shared her step-by-step recipe for connecting with, interviewing, and doing business with the most affluent business leaders, millionaires, and billionaires throughout the Boston marketplace. She is now a contributor to Huffington Post, Entrepreneur, and Fast Company. Onward Nation...apply Stacey’s million dollar recipe for massive success within your industry. And if you want to get published in Huffington Post, Entrepreneur, and Fast Company -- Stacey can connect you. Contact Stacey directly using the details below.

Most influential lesson learned a mentor

When you are being mentored by someone -- it is a compliment to them -- if you someday fly the coup and do your own thing.  

Final Round -- “Breaking Down the Recipe for Success”

 

What systems would you go back and put into place sooner?

Wished I would have applied the strategy of interviewing people 10 years ago. I cannot imagine the size of the network I would have by now had I started sooner.”

What one strategy or “recipe” would compound into big wins for business owners?

Build your own personal board of advisors by studying the books from all of the top people you want to learn from -- and share those resources with your employees to facilitate continuous learning. Then take immediate action on what was learned.

How to exceed expectations and add the most value?

Hire people who are master networkers and excellent at strategically selecting people they want to spend time with, interview them, and expand their sphere of influence in the process.

What strategy would you recommend new business owners focus on to best ensure success?

  1. Never take “no” for an answer. You need to eat rejection for lunch.
  2. Believe in “you” even when no one else does. Ignore the naysayers.
  3. Break through the fear and pursue your big dreams.

How best to connect with Stacey:

 

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Jun 11, 2015

Don Yaeger is a nationally acclaimed inspirational speaker, longtime Associate Editor of Sports Illustrated and author of 24 books, eight of which have become New York Times Best-sellers.

 

Secret -- timesaving technique

We simply need to do the common things uncommonly well. Don’s success comes from his ability to delegate to his team of 18 employees around him.

Daily habit that contributes to success

Read something positive in the early morning “before the world gets into my head.” And that led to the creation of Don’s “Daily Dose of Greatness”.

Could have ruined your business -- but now --  an invaluable learning experience

Don tells the painful story of when a close family friend, who also served as the office manager of his company, stole over $300,000 from his business. Don and his family had to deal with the betrayal, unpaid expenses, taxes, etc. that she had not paid. A near crippling situation -- but Don and his team persisted and made it through.

Most critical skill you think business owners need to master to be successful

You cannot lead people you don’t know.

Most influential lesson learned a mentor

You will never outperform your inner circle. Do you want to know what your capacity for greatness is? Just look at the people who are around you -- the people in your personal life and your professional life -- because you will never outperform them.” -- Coach John Wooden  

Final Round -- “Breaking Down the Recipe for Success”

 

What systems would you go back and put into place sooner?

Great teams are more focused on their culture than their product. Every great team should go through the process of creating a “culture document” and put the culture into practice throughout the company.

What one strategy or “recipe” would compound into big wins for business owners?

Great teams run the most efficient meetings, or “huddles”. They recognize that the habit of great meetings is a strategic advantage.

How to exceed expectations and add the most value?

If we create a culture of empathy -- then our employees will know what is happening in each other’s lives -- and care about each other. As a result, teamwork will improve and that flows to our customers.

What strategy would you recommend new business owners focus on to best ensure success?

Be a better storyteller -- he or she who tells the best stories wins.

Don’s final advice

Don’t be stuck on finding mentors exclusively from within your industry. There are amazing lessons to learn from people who can offer you different perspectives that they learned outside your industry -- but can be applied to move your business onward.

How best to connect with Don:

 

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Jun 3, 2015

McKain’s keynote presentations benefit from three decades of experience, combined with his innate talent for articulating successful ideas. McKain has spoken before and consulted for the world’s best companies.

 

Secret -- timesaving technique

“There are no secrets to success -- but there are systems.” Scott shares his insights including how to understand your best way to learn and create the right system for you.

Daily habit that contributes to success

Scott shared a daily habit he learned during dinner with Zig Zigler.

Could have ruined your business -- but now --  an invaluable learning experience

Scott shares the excruciatingly painful story of losing his wife to a battle with ovarian cancer -- and how it would have been easy to quit the business -- but Scott made the decisions and fought through the financial devastation -- and moved his business onward.

Most critical skill you think business owners need to master to be successful

Learn how to create distinction in the marketplace and attract loyal, more profitable customers. Bonus resource: free video training where Scott focuses on how to create distinction and provides a precise recipe you can apply in your business.

Most influential lesson learned a mentor

Scott’s mentor in the speaking business was Grady Nutt. Scott admired Grady so much he tried to be the next “Grady Nutt” -- until Grady taught Scott this very important lesson.  

Final Round -- “Breaking Down the Recipe for Success”

 

What systems would you go back and put into place sooner?

Focus on setting up value delivery systems instead of sales systems. Make the customer the star of the show.

What one strategy or “recipe” would compound into big wins for business owners?

The precision with which you deliver the customer experience.

How to exceed expectations and add the most value?

Remain focused on creating the “ultimate customer experience” -- make it the priority of the organization -- and do whatever it takes to deliver that level of experience. Hire “customer people” to work inside your business.

What 2 or 3 strategies you would recommend new business owners focus on to best ensure success?

  1. Are you willing to fire a customer?
  2. Go an “inch wide and a mile deep” with your expertise instead of trying to be everything to everyone.
  3. Are you customer-focused or more focused on your product / service?

Scott’s final advice

Focus on how you can make a critical difference for your customers. What can you do that will attract them to you?

How best to connect with Scott:

 

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