Kirk Deis is the CEO of Treehouse 51, a digital agency based in Newport Beach and the new web app “The Bug Squasher,” designed to simplify and streamline project communication and website management. Kirk has worked with clients all over the world and has been a featured contributor for several sites including Forbes.
Phillip Stutts is the founder and CEO of two startup marketing agencies, “Go BIG Media” and “Win BIG Media” and has been lauded as a “marketing genius” by FOX BUSINESS. He is also the author of Amazon.com Best Seller, “FIRE THEM NOW”, and one of the masterminds behind the curtain of political marketing. Phillip is fighting a rare and incurable disease — so his mission today is to find a cure and pursue a life of constant growth and giving.
Ed Rush is a 5-Time #1 Best Selling author and a former F-18 fighter pilot. His combat career included over 50 missions and two tours to Iraq. While in the Marines, Ed served as one of the country’s leading instructors on aerial dog fighting and recently worked as a key player in the development of the new F-35 Joint Strike Fighter. His books and expertise have been featured on CBS, FOX, ABC, and NBC. Ed’s latest book, “The 21-Day Miracle,” is available now.
Good Morning — I’m Stephen Woessner, CEO of Predictive ROI and your host for Onward Nation. I’m excited to share the lessons and the insights of today’s episode with you — but before I do that — I owe you a really big thank you.
I owe you a big thank you, Onward Nation because each and every day you give my team and I the hug or the push we need to get better. Each day — I get to walk into my office and have this amazing privilege of hanging out with you — while you and I both learn from some of the top business owners on this planet. You are right there beside me — as we learn together. And all of the feedback you share — the tweets you send — hitting me up on LinkedIn — and dropping me lines of support on Facebook…I appreciate all of it and am so very grateful.
We are now impacting business owners in 102 countries and I don’t take that lightly. That didn’t happen by accident — it happened because of you finding something here in our episodes and then taking the time to share it with your friends and co-workers.
And because of this amazing journey over the last 800+ episodes — my life has been enriched in so many wonderful ways. I have been invited to write a book, speak at events, and Predictive ROI has grown, too. And all of that — all of that — is because of this wonderful Onward Nation community that you, my friend, are a part of.
So thank you — from the bottom of my heart — thank you! Airing 800 episodes has been a real joy and pleasure — and I assure you — we are just getting started. From our daily Onward Nation episodes, to our weekly video series on YouTube, to our next book being released in 2019, and how we are going to absolutely raise the bar on LinkedIn where the community is now 25,000 strong — we are just…getting…started.
So thank you, Onward Nation — thank you very much.
Full show notes available here: https://predictiveroi.com/podcasts/stephen-woessner-solocast-episode-81
Allison Maslan is the CEO of Allison Maslan International, a global business mentoring company and is the #1 bestselling author of “Blast Off.” Her new book, “Scale or Fail: How to Take the Leap from Entrepreneur to Enterprise Without a Safety Net” hits bookstores this month. Allison’s built 10 successful companies starting out at age 19. Now she pays it forward helping ambitious business owners around the world grow high-revenue businesses and passionate lives. Allison’s been featured in SUCCESS, Fortune, and Forbes and is a regular contributor to Entrepreneur Magazine. She’s also a featured expert on ABC, CBS, NBC, CNN, and FOX.
Steve Farber is the President of Extreme Leadership, Inc. and the founder and chairman of The Extreme Leadership Institute, organizations devoted to the cultivation and development of extreme leaders around the world. He’s listed as one of Inc.’s Global Top 50 Leadership and Management Experts and is a bestselling author on extreme leadership. His three books include “Greater Than Yourself,” a Wall Street Journal and USA Today bestseller; “The Radical Edge”; and “The Radical Leap,” which was recently named one of the 100 Best Business Books of All Time.
Josh Fonger is the owner of WTS Enterprises and an expert in designing and implementing systems to help small businesses grow. The foundational methodology he uses was developed by his business partner — author, Sam Carpenter, in his book, “Work The System: The Simple Mechanics of Making More and Working Less.” Josh is also an international business consultant, coach, and speaker and helped fix hundreds of businesses across multiple industries, from start-ups to billion-dollar operations.
Our special encore guest today is Mike Michalowicz. He is the author of “Profit First,” “Surge,” “The Pumpkin Plan,” and his newest release, “Clockwork: Design your business to run itself.” By his 35th birthday, Mike had founded and sold two companies - one to private equity and another to a Fortune 500. Today, he is running his third multi-million dollar venture, Profit First Professionals. Now...you may remember Mike and the wisdom he shared during Episode 361. If you haven’t listened to, studied, and applied all he shared during his first interview...I highly encourage you to add Episode 361 to your list of vital priorities.
Our special encore guest today is Christopher Lochhead. Christopher is a retired three-time, Silicon Valley, public company CMO, entrepreneur, and category designer. Fast Company Magazine calls him a “Human Exclamation Point” and The Economist calls him “off-putting to some.” He’s also an acclaimed public speaker and proud advisor to non-profit “1 Life Fully Lived.” Now...you may remember Christopher and the wisdom he shared during Episode 448. If you haven’t listened to, studied, and applied all he shared during our first interview...I highly encourage you to add Episode 448 to your list of vital priorities.
Hundreds of thousands of business students have learned about marketing from Michael Solomon’s 30+ books, including “Consumer Behavior: Buying, Having, and Being” -- the most widely used book on the subject in the world. He is a professor of marketing, keynote speaker, and an advisor to global clients in leading industries on marketing strategies to make them more consumer-centric. He regularly appears on television shows including The Today Show, Good Morning America, and CNN to comment on consumer issues, and he is frequently quoted in major media outlets such as The New York Times, USA Today, Adweek, and Time. And today...we’re going to dive deep into Michael’s latest book entitled, “Marketers, Tear Down These Walls! Liberating the Postmodern Consumer.”
Our special encore guest today is Henry DeVries. Henry is a book publisher, bestselling author, Forbes.com columnist, and professional speaker. He is an expert on helping people close more sales by teaching them how to persuade with stories on how they took a client from mess to success. In 2014, he founded Indie Books International, the marketing with a book and speech company. Now...you may remember Henry and the wisdom he shared during Episode 433. If you haven’t listened to, studied, and applied all he shared during our first interview...I highly encourage you to add Episode 433 to your list of vital priorities.
Paola Girotti is the founder and owner of Sugarmoon, a sugaring business with three salons, take-home sugaring and organic body care product lines, and the Sugarmoon training academy. She spent 10 years growing her successful brand — and then four years fighting — and winning — a trademark battle dispute that almost robbed her of the Sugarmoon name. I am so excited for this conversation, Onward Nation because Paola is going to share some of the lessons learned from the experience and her big plans for the future.
Jeff Rohrs serves as chief marketing officer for Yext, the leading Digital Knowledge Management platform that gives companies control over their customer-critical facts across the digital universe. His first book, “Audience: Marketing in the Age of Subscribers, Fans and Followers”, has been lauded by marketers and executives as a must-read. Prior to joining Yext, Jeff served as Vice President of Marketing Insights for Salesforce and ExactTarget.
My special, encore guest today is Misty Lown. Misty is the founder, president and energized force behind More Than Just Great Dancing. Her accomplishments in giving back to the community are on a scale seldom seen by small businesses owners. Her studio, Misty’s Dance Unlimited, founded in 1998 and named a “Top 50 Studios in the Nation” by Dance Spirit Magazine, has provided over $200,000 in combined cash and studio scholarships for young women and she is the founder of the “A Chance to Dance Foundation.” Misty is also the author of the bestselling book, “One Small Yes: Small Decisions that Lead to Big Results.” You may remember Misty and the wisdom she shared during Episodes 80 and 544. If you haven’t listened to, studied, and applied all Misty shared during our first interview...I highly encourage you to add Episodes 80 and 544 to your list of vital priorities.
Glenn Elliott is the founder of Reward Gateway, a world leader in integrated employee engagement technology with more than 1,800 clients worldwide. His new book, “Build it: The Rebel Playbook for World-Class Employee Engagement,” which he co-authored with Debra Corey, highlights practical improvements that organizations can make to build a highly engaged company culture.
Our special encore guest today is Ace Chapman. Ace bought his first business when he was 19 years old. It was an online stock market simulator called CoolWallStreet. After selling it, and seeing the benefits in buying a business over starting one, he caught the business buying bug. Since then he has bought and sold over 40 businesses and has helped his clients all over the world buy companies. Now...you may remember Ace and the wisdom he shared during Episode 561. If you haven’t listened to, studied, and applied all he shared during our first interview...I highly encourage you to add Episode 561 to your list of vital priorities.
Good Morning Onward Nation…I’m Stephen Woessner, CEO of Predictive ROI and your host for Onward Nation. And today’s episode is going to be a solocast…where it’s just you and me exploring a topic at some real depth — something helpful — so you can build and scale your business. So let’s dive in.
Much has changed since I wrote The Small Business Owner’s Handbook to Search Engine Optimization in 2009.
Google now has a longer and more complicated recipe of factors it uses to rank you and your competitors as you attempt to earn the attention of your prospects and customers.
And many of the factors within Google’s list are not properly setup within the typical small business website.
That means fewer leads and perhaps less opportunity to generate higher sales.
All of which makes it important — for you as the business owner — to know some of the fundamentals to SEO. Not so you can do the work — but so you can establish expectations for your team — and then audit their results.
So for today’s solocast — I am going to share with you what is, in my opinion, one of the biggest, most expensive money draining mistakes business owners make. And that mistake is being too passive regarding the amount of traffic the website for their core business is attracting. And that number should be 60 percent of your total traffic — so 60 percent, Onward Nation, of your website’s traffic should be coming from organic search — a combination of Google, Bing, and other search related sources.
Full show notes available here: https://predictiveroi.com/podcasts/stephen-woessner-solocast-episode-80
Jason Hsiao is the co-founder and chief video officer of Animoto, an award-winning online video maker that makes it easy for anyone to create professional-quality marketing videos. Animoto is a certified partner with Facebook, Instagram, YouTube, and the Small Business Administration and give it unique insight into the changing social media and business landscape -- which may be why more than 1-million businesses around the world are already using Animoto to create marketing videos. Prior to founding Animoto, Jason was a producer for MTV Networks and Comedy Central.
David C. Baker is an author, speaker, and advisor to entrepreneurial creatives worldwide. He has written 5 books, advised 900+ firms, and keynoted conferences in 30+ countries. His work has been discussed in the Wall Street Journal, Fast Company, Forbes, USA Today, BusinessWeek, and Inc. Magazine. He lives in Nashville, TN. His work has also been featured in the NY Times, where he was referred to as the expert’s expert.
Michael Stallard is a former Wall Street executive who left the Street 15 years ago to found the Connection Culture Group, a leadership training firm and focuses on improving workplace cultures. He’s a keynote speaker and expert on how effective leaders boost human connection in cultures to improve the health and performance of individuals and organizations. Michael is also the author of two books, "Connection Culture" and "Fired Up or Burned Out.”
After traveling the world, David Osborn returned home to Austin, Texas broke and unemployed...at the age of 26. Though his travels may not have yielded wealth, they instilled the key motivation that he brings to every part of his life -- to create it freedom. David began to test his entrepreneurial merits and the results were nothing short of remarkable. In less than 10 years, David built one of the top real estate brokerages in the world, founded over 50 companies, and became the best selling author of “Miracle Morning Millionaires” with co-author, Hal Elrod.
Craig Clark is the CEO of Momentum Consulting — a consulting firm that guides organizations and their leaders in the areas of personal accountability and personal performance by developing and implementing successful strategies. He has spent the past 30 years becoming a foremost expert on the science of human dynamics in the business world and believes that the only reliable approach to produce breakthroughs at any level is to ask, “How do I see myself in the world and amongst others?”
Barbara Turley is an investor, entrepreneur, and the Founder & CEO of The Virtual Hub — a business she started by accident that exploded in the space of 12 months to become one of the leading companies that recruits, trains, and manages virtual assistants in the digital marketing and social media space for businesses who need to free up time and energy.
Jakob Heuser is the Owner and Principal of Lead SV — a consulting firm that develops custom learning and development solutions for engineering organizations and the teams they impact...with the goal of helping them retain their talent. Jakob has over 15 years experience leading people in both technical and management roles and loves the intersection of people and engineering and the challenges that emerge from that relationship.
Ed Molitor has spent the last 26 years developing his leadership skills and helping people, teams, and organizations become the best versions of themselves while coaching college basketball at the highest level, succeeding in one of the most competitive mortgage markets in the country...Chicago...and serving as VP of Operations in an industry-leading recruiting firm where he specialized in consulting clients and placing former, exiting, and retired military candidates in jobs throughout the country. Ed is also host of the podcast, The Athletics of Business.